The Launch Agency 6th Anniversary Shindig at Cowboy Chow
By: admin | Published: 04/24/09

Launch Agency just celebrated its 6th anniversary in true Launch fashion — with food! The venue? Cowboy Chow in Dallas’ Deep Ellum to eat, drink, be merry and reflect on six years of hard work, fun and success.

Before digging into their chow, everyone had to “sing for their supper.” The day’s theme: This I Believe. Each Launcher was required to stand up and deliver their thoughts on the topic. Some were scripted, some were ad-libbed, some funny, others poignant, but all provided a personal insight.

As for the food, Cowboy Chow was  a treat! All diets and calorie counting were forgotten for one filling, memorable lunch. Little touches — not the least of which was the camaraderie and stellar conversation — made the celebration delightful.

Food has always been an important part of the Launch culture. So, it is said, working at Launch means always saving room for dessert…

Launch Agency Debuts Breast Cancer Awareness Ad Campaign for Susan G Komen Foundation
By: admin | Published: 04/17/09

“IMAGINE” AD VOTED TOP 10 BEST AD IN A WEEKLY NEWS MAGAZINE.

Dallas-based Susan G. Komen for the Cure and Launch Agency were recognized for their “Imagine” ad campaign in a recent issue of AdAge as one of the “best ads in weekly news magazines” for 2008.

GoodHousekeepingProof Created by Dallas-based advertising agency Launch, the ad was recognized as one of the top ten in capturing the highest level of recall and readership.  ”Imagine,” one in a campaign of three print ads, utilized the sharp contrast of pink on black and direct eye contact to capture the attention of the reader. It ran in Newsweek beginning 4Q 2008.

“The model’s eyes appear to be fixed directly on the reader.  Direct eye contact has been repeatedly linked with high levels of reader involvement in MRI Starch studies – due to its capacity to command attention and increase the sense of intimacy and connection with the ad’s content,” says Michael Galin, AdAge.

“It is always gratifying to do creative work that gets positive results, helps achieve objectives and garners recognition,” stated Launch Agency Principal, Creative Director, Diane Seimetz. “But to have that success for a cause as important as Susan G. Komen For The Cure is especially meaningful.”

The Imagine ad was one of three ads to run in the campaign, which included print, out-of-home and a micro-site, www.thisistheribbon.org.  For more information on how to get involved with Susan G. Komen for the Cure, visit www.komen.org.


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