Lessons of a Launch Intern
By: admin | Published: 08/21/09

As the Launch Agency Summer Intern, I have been learning the ropes of agency life and discovering the truth in being a copywriter. It has been a great experience.

I am ecstatic to be working with such a talented group of individuals. Even though I’ve only been here a short while, I’ve started to learn the value of an internship – the stuff you won’t find in a classroom. While working on my personal portfolio, I could do whatever in my ads and creativity always beat practicality. However, I have learned that REAL advertising is a well-balanced mixture of the two that begins with a consumer insight and a well-crafted communication strategy.

My days are filled with concepting for clients, writing articles for the Launch Pad, and even venturing to a photo shoot or two; that is the true glory of being an intern. I’ve gotten to see aspects of real-world advertising that never would have been possible without this opportunity.

When I first visited the Launch Agency website I could just tell it had to be a cool place to work. I was right.

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