As summer comes to an end, so does my time here at Launch. I have learned more than I ever imagined, had experiences I never thought possible, and worked with some incredibly talented people. My time at Launch was short, but action-packed.
Some of my favorite memories of the summer were going to photo shoots, sitting in on a radio production, brainstorming concepts for new campaigns, and laughing at photoshopped internal emails I received.
However, the thing I loved most was coming in knowing that each day I’d learn something new, something I never would experience in a classroom. The most important discovery I made was how to harmonize creativity with practicality (and strategy). This is, perhaps, an “graduate level” challenge unlike any while working on my portfolio in college.
Special thanks to David Wilgus for inviting me in to look at my portfolio and taking a chance with a novice, and Diane Seimetz and Michael Boone for being exemplary bosses and setting the bar high for future employers. Also, a big thanks to Kevin Byrd and Alex Slotkin for being copywriter mentors to me. As for everyone else, you all made my time at Launch special.
Thank you for the opportunity to work with such a fun, successful company!
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The fast-growth restaurant concept from Genghis Grill founder Jeff Sinelli, Which Wich? offers something tasty for everyone, with over 50 varieties of sandwiches ranging from turkey and Italian grinders to signature wiches like the Caprese (mozzarella, pesto and tomato), BacHammon (bacon and ham) and the Thank You Turkey (with cranberry and stuffing).
Michael Boone, Launch Principal, Account Director – and loyal Which Wich? customer – put down his bag of Which Wich? House Chips long enough to rave about the business. “Our job is to develop marketing materials and impactful advertising to create awareness and drive traffic to the stores,” he said. “Which Wich? has a great concept and brand, which is a huge head start in an extremely competitive segment of the restaurant industry.”
Launch won the account after an agency review, and began working on the business in August. Creative for corporate and franchisee initiatives will debut 4Q 2009.
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Have you ever wondered what the difference is between an eps, jpg, gif or png file but were too afraid to ask? Well, here’s a quick reference guide to keep you from asking a “silly question.”
EPS (Encapsulated PostScript) This one is the standard for printing. An EPS is a vector file format created by geometrical figures such as lines, curves, points and shapes. This means the image can be enlarged without pixilation or reduced without losing detail.
JPG (Joint Photographic Experts Group) The opposite of EPS. A JPG is a raster file format created by pixels. The smaller and closer the pixels, the better the image. As you enlarge a raster image the pixels begin to separate and spread out. If you keep enlarging, you will eventually begin to see the individual pixels and your image will look grainy.
GIF (Graphics Interchange Format) When you hear GIF think Web. A GIF is a bit-mapped format that supports up to 256 colors (8-bit) and is dreamy for pretty much all Web graphics except photographs. Why? Photographs need a broader range of colors so this is when a JPG comes in handy.
PNG (Portable Network Graphic) The stepsister of GIF you never hear about. It’s a bit-mapped file format that was basically developed as a nonproprietary alternative to a GIF.
That was easy as ABC. If you have any questions or print production needs, contact Launch Agency’s in-house guru, Laura Carroll.