Launchagency.com has undergone a minor update. No, it doesn’t affect our homepage’s classic running man. He’s still doing his thing. But we have added a new “experience” section that makes it easier to explore our work.
From some of Launch’s earliest, well-respected creative for eatZi’s and iMuffs, to extremely successful, award-winning campaigns for Match.com, Paris Las Vegas and The Dallas Zoo, to our most recent work, visitors can view an expanded portfolio of samples by project, client or media. We’ve also added a full listing of our esteemed local, regional and national clients over the past seven-plus years.
Stay tuned for more Launchagency.com improvements in the coming months.
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When Launch started working with Retail Products Group on a pet care package redesign, we knew there would be some fun opportunities. Art Director Richard Wezensky experienced that firsthand at a recent four-day photo shoot. Alongside professional puppy-wrangler Paige Anderson from agentBEAST, Wezensky learned some of the tricks to getting the perfect shot. There was never a dull moment with puppies and kittens scampering around the studio, as uber-patient photographer Brenda Cabanski captured all the great moments.
During the first two days, trained “professional” cats and dogs were the stars. Launch and Retail Products Group then teamed with the Humane Society of North Texas to let some of their rescue animals take a turn on the, er, catwalk. Cabanski, a proud supporter of the Humane Society, donated the modeling fee to Rescue Services.
Wezensky reported that none of the talent ever screamed for make-up or complained about which side to use for the “money shots.” See below for some of the furry friends he met on the shoot.