When Launch started working with Retail Products Group on a pet care package redesign, we knew there would be some fun opportunities. Art Director Richard Wezensky experienced that firsthand at a recent four-day photo shoot. Alongside professional puppy-wrangler Paige Anderson from agentBEAST, Wezensky learned some of the tricks to getting the perfect shot. There was never a dull moment with puppies and kittens scampering around the studio, as uber-patient photographer Brenda Cabanski captured all the great moments.

During the first two days, trained “professional” cats and dogs were the stars. Launch and Retail Products Group then teamed with the Humane Society of North Texas to let some of their rescue animals take a turn on the, er, catwalk. Cabanski, a proud supporter of the Humane Society, donated the modeling fee to Rescue Services.

Wezensky reported that none of the talent ever screamed for make-up or complained about which side to use for the “money shots.” See below for some of the furry friends he met on the shoot.

Tags:agentBEAST, Brenda Cabanski, Dallas Ad Agency, Humane Society of North Texas, Launch Agency, Paige Anderson, Retail Products Group
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