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As the world’s leading organization dedicated to voice medicine, science and education, the Voice Foundation plays a vital role in raising consumer awareness of voice disorders. The big challenge is overcoming people’s tendency to ignore minor voice issues until they become major problems.
Launch stepped up to the challenge with a pro bono poster campaign of arresting images that sufferers can relate to. Each highlights different warning signs of voice disorders, which hopefully prompt viewers to take action sooner. All four portraits were shot by famed Austin photographer Randal Ford, who’s created memorable images for brands including AT&T and Southwest Airlines and magazines such as Texas Monthly and Fast Company. View Randal’s portfolio of people, animals, still lives, and environments. Both he and his longtime retoucher, Portus Imaging in L.A., generously reduced their fees to accommodate the project’s limited budget.
The creative team on the project included art director Dean Oram and writer Kevin Byrd. As World Voice Day draws nearer in spring 2010, look for other extensions of the Voice Foundation campaign.
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Launch is officially energized after being selected by Tri Global Energy to be their first agency of record.
Headquartered in Dallas, Tri Global Energy is a renewable energy company specializing in the development of wind, solar and hybrid power projects. It was founded in January 2009 with the goal of increasing community participation in, and profits from, wind farms and other clean energy projects. Co-founder John Billingsley created the company’s patent-pending business model after being approached by a wind farm developer and seeing how the traditional model could be greatly improved upon.
Launch Principal, Michael Boone, explains what makes Tri Global Energy unique: “John and the Tri Global management team believe the development of clean energy projects should directly benefit the communities that provide the power. The more interest the local community has in a project, the more likely it will be successful for all involved.”
Launch is in the process of rebranding the corporate identity, revising the website (triglobalenergy.com) and creating advertising and collateral, all to debut this year. Art Director Reuben Miller tackled the agency’s first assignment, redesigning the Tri Global Energy logo (below). His solution is a clean, contemporary mark that symbolizes the company’s integrated approach to wind, solar, and hybrid energy technologies.
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Team Launch joined more than 25,000 other walkers on an overcast, rainy Saturday for the 2009 Start! Heart Walk. Benefiting the American Heart Association, the Dallas walk was one of its most successful, raising nearly $3 million.
Armed with umbrellas and ponchos, 18 determined Launchers splashed their way through the 5K, in remembrance of Pat Seimetz, husband of Launch partner Diane Seimetz. Pat passed away from a heart attack this past May. The Launch team sported “Rock the Walk for Pat” t-shirts designed by art director Stephanie Fisher.
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To introduce the world’s first dedicated luxury hybrid sedan to DFW, Park Place Lexus Plano and Park Place Lexus Grapevine threw two exciting reveal events with the help of Launch Agency. Featuring delicious appetizers catered by NYLO Hotels (another Launch client), along with Rain Organics Vodka “Eco-tinis” and “Lexus Lemonades,” the bashes were a fun, inspiring look at a more eco-friendly automotive future.
Launch was responsible for the events’ invitations, as well as event signage and videos that hyped the fuel efficiency and sustainability of the stunning new Lexus HS 250h. A large force of Launchers showed up and got green at the events. According to Liz Tankersley, Marketing Manager for Park Place Dealerships, and the person in charge of these soirees, “Launch has been an amazing collaborative partner on our events from concept to execution. Our recent Hello Someday HS 250h events are yet another great example. Their team is instrumental in keeping the branding and focus relevant for today’s luxury car buyer.”
View photos from the events on the Facebook pages for Lexus Plano and Lexus Grapevine.
