Launch is officially energized after being selected by Tri Global Energy to be their first agency of record.
Headquartered in Dallas, Tri Global Energy is a renewable energy company specializing in the development of wind, solar and hybrid power projects. It was founded in January 2009 with the goal of increasing community participation in, and profits from, wind farms and other clean energy projects. Co-founder John Billingsley created the company’s patent-pending business model after being approached by a wind farm developer and seeing how the traditional model could be greatly improved upon.
Launch Principal, Michael Boone, explains what makes Tri Global Energy unique: “John and the Tri Global management team believe the development of clean energy projects should directly benefit the communities that provide the power. The more interest the local community has in a project, the more likely it will be successful for all involved.”
Launch is in the process of rebranding the corporate identity, revising the website (triglobalenergy.com) and creating advertising and collateral, all to debut this year. Art Director Reuben Miller tackled the agency’s first assignment, redesigning the Tri Global Energy logo (below). His solution is a clean, contemporary mark that symbolizes the company’s integrated approach to wind, solar, and hybrid energy technologies.
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