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Here in ad agency-land, having an iPhone is de rigueur. Not only does its sleek design pair nicely with our preferred dress code (jeans, ironic t-shirts, sneakers), but it’s become an essential tool for everything from generating and capturing ideas to keeping in touch with clients and vendors.
With so many interesting-looking apps cluttering the iTunes store, we thought we’d let you in on a few of our favorites here at Launch—the iEssentials we simply couldn’t live without.
This month’s must-have is Evernote. Imagine a virtual scrapbook, filled with all your notes, snapshots and voice recordings. Now imagine that scrapbook is automatically synced up online, and easily searchable. Better yet, imagine being able to search for any text appearing in the photos you upload (e.g. the snapshot you took of that potential client’s business card). Now take all of that and bake it into a slick iPhone app, allowing you to read any note, or create new notes that will then be synced back to your computer. And while you’re at it, make it all free (there is a paid upgrade available, in case the included 40 MB of uploads per month isn’t enough).
Yep, that’s Evernote in a nutshell. As a copywriter, I use it to collect all my fleeting headline ideas, visual reference snapshots and incriminating photos of co-workers (you know who you are). And I’ll bet you’ll find it equally indispensable. Check it out at:
http://www.evernote.com/about/download
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Welcome to our newest Art Director, Joanna Rodriguez. A native Texan, Joanna hails from Houston and has been in Dallas for the past six years. Joanna graduated from the University of North Texas in May of ‘09 with a Bachelor’s in Communication Design, making her the 4th UNT alum at Launch.
After interning at two Dallas Agencies, Dieste and IMC2, Joanna joined Launch for her first full-time job as an art director. Joanna is fluent in Spanish and “semi-fluent” in French. “I studied French for 12 years, so you’d think I’d be able to speak it. That’s not the case.” Joanna said.
The Mac-loving, cat-hating, Whataburger-craving, 23 year old is the oldest of three kids. (She has one sister and one brother.) She currently lives with her brother stating it has its “ups and downs.”
Q&A with Joanna Rodriguez
Q: Favorite Blog
A: It’s kinda nerdy but, the UNT Communication Design blog
Q: New stuff on your iPod playlist
A: Also kinda nerdy but, Abba
Q: Best Movie
A: Ever? Casablanca; recently, Up in the Air with George Clooney
Finally, when asked how she was handling the crazy work atmosphere at Launch she laughed and said, “It gets better every day!”
¡Bienvenidos a Launch, Joanna!
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Hungry Texans couldn’t wait to get their hands on 99¢ Wiches during the Which Wich Customer Appreciation Day. The one day celebration, featuring special pricing on their Superior Sandwiches, was January 6 at all the Dallas, Austin and Houston locations. Loyal fans and new customers alike flocked to the store to have Wiches for lunch and/or dinner. Dallas-based Launch Agency created an FSI that dropped on January 3 and social media buzz-building to generate awareness and help spread the Wich love.
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As 2009 drew to an end, the Launch team gathered together for our annual holiday lunch party, featuring a catered BBQ feast with all the fixin’s. (Yes, some Texans actually talk that way, but not most.) The highlight of the celebration was the prize-filled agency trivia contest, followed by the surprise gifts everyone received from Santa. One was a very cool, high-tech gadget; the other, a decidedly low-tech gift.
View all the fun on Flickr.
From all of us at Launch, here’s to a happy, healthy, prosperous 2010.
