The Children’s Advocacy Center of Collin County serves the county’s most vulnerable residents: abused and neglected children. They employ a multi-disciplinary approach that unites the efforts of therapists, law enforcement, legal and medical professional to ensure a higher conviction rate of offenders and less trauma for the children. The Center also provides resources to support their families, from fulfilling basic needs to supplying ongoing counseling to help them recover.

As a non-profit that relies on donors to provide these services, the CAC understands the power of a strong, recognizable brand. When it came time for a new logo and marketing strategy, they turned to their Plano-based neighbors at Launch Agency to develop a logo that better communicated the Center’s mission to provide safety, healing and justice. They also wanted a more professional mark to represent their highly trained specialists and the serious work they do.

Led by creative director Diane Seimetz and art director Reuben Miller, Launch’s logo solution successfully accomplishes both objectives – using a shield as a symbol of protection, integrated with a child inside striking a joyful pose. Reuben chose green because it signifies life, growth and rebirth.

Launch is proud to support such a worthwhile cause and hopes the new logo furthers their critically important mission. To learn more about the Children’s Advocacy Center of Collin County, preventing child abuse and how you can help, please visit http://www.cacplano.org.