In honor of Launch Agency‘s 7th birthday, the whole team went to Steve Fields (one of the finest restaurants in Plano, and Dallas, for that matter) to celebrate. Nothing like some cocktails, jumbo shrimp, prime steaks, and chocolate cake to hail seven years in business and seven years of consecutive growth.
Employees didn’t drop a dime, but we did have to “sing for our supper.” That is, each person had to create an award and give it to a co-worker. Some awards were serious, some sentimental and some crazy funny. Some even came with trophies, visual aids and a poem. Not a bad deal for a gourmet meal.
Here are just a couple of the awards:
Ashley received a can of spinach for having the “best laugh that sounds a little like Popeye.” She was also given a miniature punching bag featuring the faces of two of her favorite co-workers (Jason and Richard).
Principal and Account Director Michael Boone summed it up best, “This is such a fast-paced business; everyone at Launch works very hard and stays constantly busy. It’s a lot of fun to take a night to celebrate our successes and spend time with one another as friends – not simply as friendly coworkers on tight deadlines.”
Launch’s b-day is March 1st (don’t forget to drop us a card or email next year).
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smart USA named Launch agency of record for their business-to-business advertising. This was the result of hard — and creative — work and entrepreneurial thinking for our longtime client, Park Place Dealerships.
It all started with our award-winning out-of-home and TV campaign for smart center Dallas & smart center Fort Worth. After those initiatives, Launch created a corporate fleet program for the two smart centers to further generate traffic and spur new car sales. This program drew the interest of the smart USA headquarters, which requested Launch develop a national program for the brand.
Alex Slotkin and Diane Seimetz crafted the witty, err “smart,” headlines; Richard Wezensky and Brent Richison developed the clean, tasteful designs.