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The Children’s Advocacy Center of Collin County held its annual fundraiser at the Hilton Anatole, Dallas, and Launchers Alison Hamilton, Reuben Miller, and Diane Seimetz were on hand. Reuben designed the Center’s new brand identity earlier this year, and along with Diane and Alison, helped create the on-stage presentation “Impact Moment,” which depicted the struggles of abused children, and the relief the Center provides.
The gala’s theme this year was “Rock On!” and that it did. The band, World Classic Rockers, was the featured entertainment, consisting of former members from Santana, Journey, Boston, Steppenwolf, Toto, and Lynyrd Skynyrd. In addition to the entertainment, both live and silent auctions were held with all proceeds going to the Children’s Advocacy Center.
The event was chaired by local philanthropist Carolyn Speese—wife of Advocacy Center Board President, and Rent-A-Center CEO, Mark Speese (a long-time Launch client). A key sponsor of the event was Launch client Park Place Lexus, which generously donated several Lexus vehicles to the raffle.
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Launch Agency is pleased to welcome its newest addition to the squad — Linda Powell. She’s our Director of First Impressions, receptionist and office den mother. To find out what’s really behind her wonderful smile, we ran her through a little Q & A.
Q: Where’s your hometown?
A: Moyers, Oklahoma, a pleasant town in the southeastern part of the state near the Kiamichi Mountains.
Q: How long you been a Texan?
A: 42 years!
Q: Favorite vacation spot?
A: None other than the home of mariachi and all-inclusives. Cancun, Mexico.
Q: Favorite movie you’ve seen recently?
A: It’s Complicated, with Meryl Streep, Steve Martin, and Alec Baldwin.
Q: Secret snack food preference?
A: I gotta stick with the whole-baked goodness of Goldfish. I just can’t get enough of those little things!
Q: Top celebrity crush?
A: Patrick Swayze by a long shot. Have you seen Dirty Dancing? Enough said.
How’s that for a first impression? Just wait until you meet her in person. Needless to say, Launch is glad to have her onboard.
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Looking for an innovative way to quickly capture thoughts, sketch visual ideas, take notes during client meetings, and gain a little extra tech cred? Launch Agency art director Reuben Miller relies on his iPad and the Adobe Ideas app to do all that and more.
Adobe Ideas is a revolutionary app that allows users to capture thoughts and draw vector images on the fly. It also makes it far easier to create your own “handwriting” font, but whether or not you should make (or even use) a handwriting font is another matter entirely.
After creating an image in the app, like the robot to the left that Miller sketched, you can throw it into Illustrator to adjust your Bézier Curves, add some copy, or combine your new design with other work on your computer. You can even add a background image in Ideas and and create separate layers for drawings and photos.
Miller uses Adobe Ideas to aid him in keeping his notes organized, sketching out ideas, and making notes directly on designs during client meetings. Before a meeting, Reuben sends himself a PDF of his work. He opens the PDF on his iPad, takes a screen capture to quickly save it as a jpg (hit the “Home” and “On/off” buttons simultaneously), and then opens it in Adobe Ideas to mark-up as he pleases. This is not only faster than making edits on paper, it also saves trees.
Adobe Ideas is a free app that can be “purchased” from the iTunes store. Let’s just hope that Apple and Adobe make up soon so we can see more apps like this one.
