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Randall Kenworthy, recent SMU grad and standout by-product of its Method Creative program, is assisting Launch this summer as our writing intern.
Fresh from a trip to NYC for the One Show Education Festival, he’s looking forward to expanding his portfolio, learning more about the craft of copywriting and the advertising agency business and doing his part to “punk” the other interns as they come join Launch.
Randall’s one of those rare types who knew way back in 9th grade what career path he wanted to pursue. Check back throughout the summer to see how the real ad biz jives with his lifelong expectations. To learn more and check out his stellar student portfolio, visit randallkenworthy.com. You can also follow his exploits on Twitter.
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The University of North Texas held its 2010 Communication Design Senior Graduation Event in Dallas, on May 14, at the Hayworth Showroom in the Republic Center. Over 200 friends, family members, and faculty came to celebrate the 28 graduating CommDesign seniors.
As part of the celebration, Launch Agency awarded $1,000 scholarships to two students with outstanding junior portfolios in art direction and design. This year, the Outstanding Achievement Scholarship in Design went to Max Barkhatou. The Outstanding Achievement Scholarship for Art Direction went to Madison McDaniel. Congratulations to Madison and Max on their outstanding work!
Launch has awarded scholarships to outstanding UNT junior designers and art directors since 2007. Launch principal/creative director, David Wilgus, himself a UNT graduate, knows first-hand the extraordinary talent in the CommDesign program.
Check out some of Madison’s winning portfolio:
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In order to introduce the new 2011 Mercedes-Benz E-Class Cabriolet with a bang, Park Place Motorcars Dallas teamed up with Modern Luxury Dallas and designer Stanley Korshak to host an unforgettable social event. This event, dubbed the Fresh Focus Reveal Party, took place at Park Place Motorcars Dallas. 
Launch creatives Reuben Miller and Alex Slotkin created the print ad (shown to the right) that ran in Modern Luxury promoting the event. The ad was shot by the award-winning and Dallas-based photographer Stewart Cohen.
On the evening of the event, 700-plus guests, including some of us from Launch, filled the dealership to support the Suicide and Crisis Center of North Texas and experience the new E-Class Cabriolet up-close and personal. Those in attendance enjoyed a variety of drinks and freshly prepared hors d’oeuvres as the evening progressed. 
The first big reveal of the night was the fall clothing line of fashion designer Brian Reyes. Guests sat back and watched as models strutted Reyes’ stylings down the catwalk. Next, anticipation boiled as the winners of both the Fresh Focus Raffle Challenge and the 2011 Mercedes-Benz C300 Sport Raffle Vehicle were announced. The evening culminated as the women chosen to be Modern Luxury’s Fresh Faces of Fashion unveiled the redesigned 2011 E-Class Cabriolet.
Right: Launch account executives Megan Kelly and Alison Hamilton show their support.
