Battling Abuse Through Advertising

After developing a new brand identity earlier in the year for the Children’s Advocacy Center of Collin County, the creative team at Launch was thrilled to bring it to life in an emotionally engaging print ad. Fortunately, our non-profit client¬†scored some low-cost media opportunities thanks to the Dallas Ad League’s charity media auction.

Launch was tasked with introducing the new brand look, soliciting donations, and building awareness for the Center’s mission – providing safety, healing and justice to abused and neglected children throughout Collin County, which covers many of Dallas’ northern suburbs.

Agency Partners and co-Creative Directors Diane Seimetz and David Wilgus created the print ad, which calls on one’s instinct to protect a child in danger and defines the team of specialists that make it happen at the Center. The full-page ad is running in the October issues of Texas Monthly and Dallas Child.

Special thanks to the friends of Launch who made it happen. Photographer Brian Braun and beautiful young model Sydney Coon graciously donated their services for the ad.

View a PDF of the print ad:

Children’s Advocacy Center of Collin County print ad

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