As part of our ongoing pro bono awareness campaign for the Children’s Advocacy Center of Collin County, Launch created a :30 video that is playing on the big screen at Studio Movie Grill in Plano.

The spot, “Little Hands”, speaks to the shocking number of children the Center treats each year, and the hope it gives them, through a playful animation of still images reminiscent of techniques used by Sesame Street.

This follows the campaign’s print ad which started running in October issues of Texas Monthly and Dallas Child.

The Launch team on the video included art director Reuben Miller, writer Kevin Byrd, animator/designer Jon Fullrich, creative directors David Wilgus and Diane Seimetz, and account exec Alison Hamilton. Music was provided by Pure Evil Music & Sound Design, and young hand model Kyle Byrd donated his time.

Check out the spot on CAC’s YouTube channel.

Learn more about the Children’s Advocacy Center of Collin County, or donate to this very worthy cause.