To celebrate Turkey Day, each member of the Launch team shared their favorite holiday food at our annual “Launchgiving” feast. Bellies and hearts were both full, as we also collected cans of food for those less fortunate.
For Christmas, the Launch partners – Michael Boone, Diane Seimetz and Dave Wilgus – supplied a delicious catered meal, tested our wit in a rousing game of Launch trivia and surprised us with Apple iPads. Again we counted our blessings and shared with those less fortunate by contributing to a toy drive benefiting our client the Children’s Advocacy Center of Collin County.
From the Launch family to yours, we wish you a Happy Holiday season and a healthy, prosperous 2011! Click here to view our holiday card. Season’s Greetings!
Launch Agency Snags Inside Job on Dallas ADDYs And Asks: “Why Suffer in Vain?”
Advertising creatives know all too well how it feels to suffer for their art: to fall prey to slashed budgets, to have their sanity stretched to the breaking point by tight deadlines, and their award-winning ideas pierced by the slings and arrows of outrageous client demands.
For the Dallas Ad League
‘s 2011 ADDYs show, Launch
has developed a campaign that captures these unfortunate truths of ad agency life with a series of tongue-in-cheek posters, interactive executions and collateral pieces, all centered around the headline: “If you’re going to suffer for your art, make it count.” Each execution depicts an artistically rendered scene from the distant past in which a modern-day agency personality is beset upon by cleverly labeled devices of torment. This all leads to an iconic depiction of the victim’s ultimate goal: an ADDY trophy.
Launch copywriter Alex Slotkin and art director Reuben Miller worked with agency principals/creative directors Diane Seimetz and David Wilgus to create three different call-for-entries posters. These were illustrated by Melanie Stimmell, Tom Hough and Reuben Miller, printed with the help of Steward Printing and Clampitt Paper, and distributed to agencies across the Dallas-Fort Worth Metroplex.
In addition, Launch interactive team Kevin Byrd, Jon Fullrich and Brent Richison worked with interactive partners Kaleidoscope and OffLead to create and deploy the Suffer for Your Art website
, including a memorable movie trailer-style video. There, visitors can add their stories of suffering to a growing list of user-generated tales, and become eligible to win a special “Advertising Martyr of the Year” award at the ADDY event on February 17.
Launch principal/account director Michael Boone, project manager Megan Kelly and print producer Laura Carroll were also instrumental in bringing the new ADDY project to life.
As the date of the event draws closer, Launch continues to build on the campaign with dedicated Facebook
pages, email blasts and an extended video featuring first-hand accounts of how some of Dallas’s most notable advertising personalities have suffered for their art.
View the three call for entries posters here:
Launch Agency Fuels Awards for Luxury Automotive Client Park Place Dealerships
Not to toot our own horn, but over the past seven years Launch has helped Park Place Dealerships fill their trophy case with some significant marketing awards. This year was no exception. Park Place hauled in six awards for the redesigned ParkPlace.com website which Launch co-designed and developed with eCarlist.
The award list includes:
2010 Communicator Award of Excellence – Best Automotive Website
2010 Communicator Award of Distinction – Website Structure and Navigation
2010 Direct Marketing Association Echo Finalist – 5th Place Website Design
2010 Direct Marketing Association Echo Special Award – Search Marketing
2010 Automotive Website Awards – Best Dealership Website Design
2010 WMA WebMarketing Award – Outstanding Achievement in Web Development, Best of Industry
On top of the marketing awards, Park Place was recognized by the Dallas Morning News as one of the Top 100 Places to Work in DFW, coming in 5th in the large company category. Yet one more sign of why we enjoy working with them so much year after year.