Launch Agency Snags Inside Job on Dallas ADDYs And Asks: “Why Suffer in Vain?”
Advertising creatives know all too well how it feels to suffer for their art: to fall prey to slashed budgets, to have their sanity stretched to the breaking point by tight deadlines, and their award-winning ideas pierced by the slings and arrows of outrageous client demands.
For the Dallas Ad League
‘s 2011 ADDYs show, Launch
has developed a campaign that captures these unfortunate truths of ad agency life with a series of tongue-in-cheek posters, interactive executions and collateral pieces, all centered around the headline: “If you’re going to suffer for your art, make it count.” Each execution depicts an artistically rendered scene from the distant past in which a modern-day agency personality is beset upon by cleverly labeled devices of torment. This all leads to an iconic depiction of the victim’s ultimate goal: an ADDY trophy.
Launch copywriter Alex Slotkin and art director Reuben Miller worked with agency principals/creative directors Diane Seimetz and David Wilgus to create three different call-for-entries posters. These were illustrated by Melanie Stimmell, Tom Hough and Reuben Miller, printed with the help of Steward Printing and Clampitt Paper, and distributed to agencies across the Dallas-Fort Worth Metroplex.
In addition, Launch interactive team Kevin Byrd, Jon Fullrich and Brent Richison worked with interactive partners Kaleidoscope and OffLead to create and deploy the Suffer for Your Art website
, including a memorable movie trailer-style video. There, visitors can add their stories of suffering to a growing list of user-generated tales, and become eligible to win a special “Advertising Martyr of the Year” award at the ADDY event on February 17.
Launch principal/account director Michael Boone, project manager Megan Kelly and print producer Laura Carroll were also instrumental in bringing the new ADDY project to life.
As the date of the event draws closer, Launch continues to build on the campaign with dedicated Facebook
pages, email blasts and an extended video featuring first-hand accounts of how some of Dallas’s most notable advertising personalities have suffered for their art.
View the three call for entries posters here:
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