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In honor of the couples’ holiday, Smart USA asked Launch to create vehicle wraps to promote the Smart ForTwo for Valentine’s Day. USA Today thought the results were pretty enough to print, and did so in their article about the collaboration.
The wrap themes for Smart USA’s two-seater, the Smart ForTwo, center on love, couples, and matters of the heart. The Launch designs were added to Smart USA’s existing gallery of custom wraps and are available online for viewing and purchase at smartusa.com/valentine.
Each design turns the Smart ForTwo into a Valentine’s card on wheels—the perfect medium for lovely expressions. Smart’s Valentine’s Expressions set the bar higher than the chocolate and flower standard of years past.
USA Today wrote about the romantic wraps in an article for the automotive section. And in it, contended that the Smart ForTwo is the only car that could pull off the look.
Launch is happy that Smart USA would be its Valentine. And just as proud to have the collaboration featured by USA Today. Read the USA Today article here.
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Alexandra Watson
With bounding enthusiasm, Alexandra Watson, New Media masters-candidate-intern extraordinaire, began her first official day at Launch two weeks past.
Her superpower — the ability to discern media consumption habits of the world’s most elusive prey in the Ahab’s quest of advertising. Her research interests include digital & social media strategy, influence within social networks, online metrics & analytics, and cross-cultural communication (which she researched for 5 weeks in India last summer).
She is above all else, a loving mother of two girls and a dedicated wife. Currently she is working on her Masters at SMU in Dallas. Before returning to school she worked in the financial services sector with non-profit organizations. She also has extensive experience in database management, database marketing, CRM, and business planning.
To see if she even has any free time, and if so, how she likes to occupy it, read on:
Q: If you were a toaster, what would you toast, and to what degree?
A: Sesame seed bagel, well-toasted. Practical and filling but a bit different.
Q: How do you feel about the pending robot apocalypse?
A: As long as the robots will need an analyst for their data, I’m okay with it.
Q: Hobbies?
A: Photography, scrapbooking, painting, singing, Lego games on Xbox 360 with my kids.
Q: Favorite copywriter intern?
A: Definitely Matt L.
Q: What is your ideal vacation?
A: A week at a beachside resort with my family in a place we’d never been to before. Hawaii, Puerto Rico, or somewhere on the Mediterranean would be great.
Q: Favorite inspirational rocket/space related saying?
A: “I will love the light for it shows me the way, yet I will endure the darkness because it shows me the stars.” (Og Mandino, American essayist & psychologist, 1923-1996)
Q: Best film adaptation of a novel?
A: The Count of Monte Cristo (new version). The movie was better. In the book his revenge goes on for years and years.
Q: What is the best weather?
A: Cool and cloudy. With a chance of meatballs.
Launch welcomes Alexandra and Alexandra welcomes Girl Scout cookie orders. The form is on her desk. Check out her blog at blog.strategyrockstar.com.
