The Children’s Advocacy Center of Collin County recently held their biggest fundraiser of the year, Gala 2011, at the Hilton Anatole in Dallas. Themed “An Evening in Wine Country,” the event raised an astounding $1.1 million to aid in the fight against child abuse.
Immediately upon arrival to this incredible “must attend” formal engagement, Gala attendees were immersed into an amazing silent auction boasting everything from autographed movie memorabilia to hundreds of premium wines. Adding to the electricity was Tiffany & Co, offering goers a chance at winning breathtaking jewelry while longtime Launch client Park Place Dealerships sold raffle tickets for a chance to take home a brand-new Lexus IS C Convertible.
After nibbling on a variety of hors d’oeuvers while perusing and bidding on the vast array of auction items, the evening continued into the grand ballroom. Beautifully decorated, guests enjoyed flickering candlelight and amazing floral arrangements overflowing with sunflowers as they made their way to their tables.
As a three-course meal was served, a live auctioneer entertained guests, offering bidders a chance at many exclusive travel opportunities, experiences and one of a kind items. Included were trips to Napa Valley and the Caribbean, the chance to drive a NASCAR racecar and exquisite jewelry.
Two-time Grammy Award winner, Kenny Loggins, had the honor of closing out the evening. The artist rocked the stage, performing hit after hit, including “Footloose” and Top Gun’s “Danger Zone.” The brilliant singer-songwriter delivered a standout performance giving CACCC supporters the experience of a lifetime.
Launch Agency is proud to be a continuing sponsor of the CACCC and work in partnership with this incredible non-profit organization. We were honored to produce the event’s Impact Moment, a touching video that reminded attendees of the special benefactors of the evening – the children of Collin County. Special thanks to the all the people and partners who donated time and resources in producing the video: Reuben Miller, art director; Ryan Ingram, copywriter; Alison Hamilton, account service; Laura Carroll, producer; Jon Fullrich, video editor; Manny Rodriguez, videographer; Keith Burtwell, voice over; CUT, sound editor; as well as the children and families who volunteered as talent.
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Launch Agency digital & social media planner, Alexandra Watson, just passed Google’s AdWords certification exams in advanced search engine marketing. She is now a Google AdWords certified professional. Alexandra was also awarded a DFWIMA (Dallas-Ft Worth Interactive Marketing Association) scholarship for excellence in interactive marketing.
Watson attended DFWIMA’s 2011 Excellence in Interactive Marketing awards dinner at the Dallas Museum of Art on April 19th, to be recognized as a scholarship recipient. The scholarship program is new to DFWIMA this year. The fund was established in 2010 to support the study of interactive marketing at DFW area universities. Outstanding students were selected by faculty nomination and included recipients from Southern Methodist University, Texas Christian University, University of Texas at Arlington, University of Texas at Dallas and University of North Texas. Watson was selected by Temerlin Advertising Institute faculty as SMU’s first recipient of this prestigious award.
Watson graduates from SMU in May 2011 with a Master’s degree in Advertising-New Media. She maintained a 4.0 grade point average while working full-time at Launch to build the digital and social media planning discipline at the agency.