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Launch was pleased to have been recognized for its work on behalf of long-time client Rent-A-Center.
The Rental Advertising Excellence (RAE) Awards, the rent-to-own industry’s longest held advertising competition honors the best radio, television, print and Internet advertising campaigns created over the past year. The awards show and annual conference was held July 19-22.
Launch won a Gold and a Bronze in the :30 Radio category and a Silver for :30 TV.
Congratulations also go to partner agency Razor for their awards won in support of Rent-A-Center.
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First impressions can mean everything. And Jaguar Plano made a memorable one at their Grand Opening event. Guests were met by two women, dressed from head to toe in jaguar print, greeted those entering the newest Park Place dealership. The “Jaguar models” greeted over 200 guests who came for an evening of sleek cars, delectable food, and charitable support for a good cause.
Partial credit for the evening’s success is due to Launch creatives Alex Slotkin and Richard Wezensky, who created a stylish event invitation featuring a stunning profile of a chrome jaguar that “leapt” out of the envelope when opened. Megan Kelly and Alison Hamilton were the account executives on this piece, and Laura Carroll handled print production. 
Launch also worked with editor Travis Coan to create a music video which highlighted the evolution — and growth — of Jaguar as a brand and Park Place as the area’s premier auto dealerships. The video featured classic film of Jaguars dating back to the 1960s, shots of the very first Park Place dealership, and stunning footage of the new Jaguar XJ.
Above: Jason Giles, Megan Kelly, Michael Boone, and Alison Hamilton from Launch, along with Rob Sumner, Director of Marketing for Park Place Dealerships, show support for both the new Jaguar dealership and Children's Medical Center at Legacy, the beneficiary of the evening.
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A new Mercedes-Benz dealership will open soon in Grapevine, Texas. To help Park Place Dealerships tout the groundbreaking, Launch Agency created invitations to the ceremonial event using some groundbreaking printing techniques.
Printed on Cromática lavender paper, the invites have the nostalgic look and feel of architectural blueprints. Art director Reuben Miller and print producer Laura Carroll worked closely with the printer, Colormark, to attain the right effect – first adding a layer of flood metallic blue ink to create the architectural “grid,” then double-bumping the white type to make copywriter Alex Slotkin’s copy pop off the page. The invites were sent in a white mailing tube to current Park Place customers and City of Grapevine VIPs.
Launch also created an online version of the invite using the same theme. To see it for yourself, check out the animated invite.
Despite impending thunderstorms, the May 20 event counted more than 100 guests, including the mayor of Grapevine, the head of the Grapevine Chamber of Commerce and a representative from Mercedes-Benz USA.
Park Place Motorcars Grapevine is expected to open in August of 2011 and will feature a 27,000-square-foot showroom, a service shop with 71 bays, and one of only two Park Place BodyWerks paint and body shops in DFW.
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In order to introduce the new 2011 Mercedes-Benz E-Class Cabriolet with a bang, Park Place Motorcars Dallas teamed up with Modern Luxury Dallas and designer Stanley Korshak to host an unforgettable social event. This event, dubbed the Fresh Focus Reveal Party, took place at Park Place Motorcars Dallas. 
Launch creatives Reuben Miller and Alex Slotkin created the print ad (shown to the right) that ran in Modern Luxury promoting the event. The ad was shot by the award-winning and Dallas-based photographer Stewart Cohen.
On the evening of the event, 700-plus guests, including some of us from Launch, filled the dealership to support the Suicide and Crisis Center of North Texas and experience the new E-Class Cabriolet up-close and personal. Those in attendance enjoyed a variety of drinks and freshly prepared hors d’oeuvres as the evening progressed. 
The first big reveal of the night was the fall clothing line of fashion designer Brian Reyes. Guests sat back and watched as models strutted Reyes’ stylings down the catwalk. Next, anticipation boiled as the winners of both the Fresh Focus Raffle Challenge and the 2011 Mercedes-Benz C300 Sport Raffle Vehicle were announced. The evening culminated as the women chosen to be Modern Luxury’s Fresh Faces of Fashion unveiled the redesigned 2011 E-Class Cabriolet.
Right: Launch account executives Megan Kelly and Alison Hamilton show their support.
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The Children’s Advocacy Center of Collin County held its annual fundraiser at the Hilton Anatole, Dallas, and Launchers Alison Hamilton, Reuben Miller, and Diane Seimetz were on hand. Reuben designed the Center’s new brand identity earlier this year, and along with Diane and Alison, helped create the on-stage presentation “Impact Moment,” which depicted the struggles of abused children, and the relief the Center provides.
The gala’s theme this year was “Rock On!” and that it did. The band, World Classic Rockers, was the featured entertainment, consisting of former members from Santana, Journey, Boston, Steppenwolf, Toto, and Lynyrd Skynyrd. In addition to the entertainment, both live and silent auctions were held with all proceeds going to the Children’s Advocacy Center.
The event was chaired by local philanthropist Carolyn Speese—wife of Advocacy Center Board President, and Rent-A-Center CEO, Mark Speese (a long-time Launch client). A key sponsor of the event was Launch client Park Place Lexus, which generously donated several Lexus vehicles to the raffle.
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smart USA named Launch agency of record for their business-to-business advertising. This was the result of hard — and creative — work and entrepreneurial thinking for our longtime client, Park Place Dealerships.
It all started with our award-winning out-of-home and TV campaign for smart center Dallas & smart center Fort Worth. After those initiatives, Launch created a corporate fleet program for the two smart centers to further generate traffic and spur new car sales. This program drew the interest of the smart USA headquarters, which requested Launch develop a national program for the brand.
Alex Slotkin and Diane Seimetz crafted the witty, err “smart,” headlines; Richard Wezensky and Brent Richison developed the clean, tasteful designs.
Here’s a peek at some of the smart work thus far:
If you’d like to see more of our work, or to take a test drive, just stop by a smart center near you.
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A table of Launch Agency staffers, along with Park Place Marketing Director Rob Sumner, attended the Dallas Ad League’s 2010 Addy Awards, hoping to bring home plenty of trophies, just like we did in 2009. The Addy Awards recognize excellence in advertising across a variety of categories, and Launch proudly took home seven awards for our work over the past year.
Our first two wins of the night were for Park Place’s smart center Dallas/Fort Worth. The smart “Fit In Anywhere” TV spot took silver in the Local Television category, and the animated smart holiday email/screensaver took gold in the Interactive Media category.
View the winning smart center tv spot.
In the category of Public Service, Launch cleaned up with five wins. The “Warning Signs” poster campaign for The Voice Foundation won four individual awards (a gold, two silvers and a bronze), along with a silver for the entire campaign.
View the winning Campaign Posters
The Launch team behind the smart work included Richard Wezensky, Alex Slotkin, David Wilgus, Diane Seimetz, Megan Kelly and Alison Hamilton. Digital Quill Productions produced flash animation for the screensaver. The TV spot was animated by Janimation.
The Launch team for The Voice Foundation included Dean Oram, Kevin Byrd, David Wilgus, Diane Seimetz and Alison Hamilton. Randal Ford was the photographer. Retouching by Portus Imaging.
See more fun from the Addy Awards.
UPDATE: smart screensaver won Gold at Regional Addys. Now on to the Nationals!
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Teaming former Dallas Cowboys great (and current Fox Sports broadcaster) Troy Aikman, with wild wrestling legend (and reality show star) Hulk Hogan, makes for interesting surprises in Launch’s new TV campaign for Rent-A-Center.
Shot by award-winning celebrity photographer and director Jay Silverman, the spots are currently in post-production at Charlie Uniform Tango in Dallas.
The Launch team was particularly impressed with how genuinely nice, down-to-Earth, and professional Troy and Hulk are. They were also amazed by the sheer size of both guys. To get an idea, check out how the Hulkster dwarfs Creative Director David Wilgus in the photo below.
To see how Troy and Hulk work as a team, check out this spot from the campaign.
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The Children’s Advocacy Center of Collin County serves the county’s most vulnerable residents: abused and neglected children. They employ a multi-disciplinary approach that unites the efforts of therapists, law enforcement, legal and medical professional to ensure a higher conviction rate of offenders and less trauma for the children. The Center also provides resources to support their families, from fulfilling basic needs to supplying ongoing counseling to help them recover.
As a non-profit that relies on donors to provide these services, the CAC understands the power of a strong, recognizable brand. When it came time for a new logo and marketing strategy, they turned to their Plano-based neighbors at Launch Agency to develop a logo that better communicated the Center’s mission to provide safety, healing and justice. They also wanted a more professional mark to represent their highly trained specialists and the serious work they do.
Led by creative director Diane Seimetz and art director Reuben Miller, Launch’s logo solution successfully accomplishes both objectives – using a shield as a symbol of protection, integrated with a child inside striking a joyful pose. Reuben chose green because it signifies life, growth and rebirth.
Launch is proud to support such a worthwhile cause and hopes the new logo furthers their critically important mission. To learn more about the Children’s Advocacy Center of Collin County, preventing child abuse and how you can help, please visit http://www.cacplano.org.
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Hungry Texans couldn’t wait to get their hands on 99¢ Wiches during the Which Wich Customer Appreciation Day. The one day celebration, featuring special pricing on their Superior Sandwiches, was January 6 at all the Dallas, Austin and Houston locations. Loyal fans and new customers alike flocked to the store to have Wiches for lunch and/or dinner. Dallas-based Launch Agency created an FSI that dropped on January 3 and social media buzz-building to generate awareness and help spread the Wich love.
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