Launch had an impressive showing February 20th at the 2013 Dallas ADDY awards. The 2013 awards, which highlighted the best individual ads and campaigns created by Dallas-Fort Worth area agencies and companies in 2012, were determined by a group of industry experts outside the Dallas-Fort Worth market. After long valet lines, a “major country music star” performance and a stand-up comedy routine, Launch managed to take home six trophies—three times what the agency pulled in the prior year. Here’s the breakdown:
- Nature Nate’s Website
- Launch Christmas Card (2011 edition)
- Nature Nate’s Press Kit
- Sam’s Club Cookbook
- Consonant Pain App
- Boston Terrier Rescue of North Texas Logo
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No question, advertising is an unusual industry. And in an appropriately “truth is stranger than fiction” moment, Launch Agency managed to win two prestigious awards from the Dallas Society for Visual Communicators this past Saturday for work promoting an entirely different award show, the 2011 Dallas ADDY Awards.
The winning entry was a video piece originally screened at the aforementioned ADDY event, titled “Suffer For Your Art Teaser Video.” This entry received a Gold Medal, as well as a Judge’s Choice award from judge Greta Ackerman, Associate Design Director at Crispin Porter + Bogusky.
The video focuses on some of the strange, silly and downright surreal moments that Dallas advertising notables have encountered during their time in the ad business. Launch principals/creative directors Diane Seimetz and David Wilgus created the video, with the help of acclaimed director Jeff Bednarz and Directorz executive producer Jeremy Besser, and also appear in it. Charlie Uniform Tango edited the piece, including the efforts of executive producer Lola Lott, editor Jack Waldrip, assistant editor Alex Campos and graphic artist Dave Slack. Launch principal, Michael Boone makes a cameo in the video as well.
Watch the winning entry here:
And check out more photos from the 43rd annual DSVC Professional Show:
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Launch’s 2011 winning streak continued with four awards at the Tenth District ADDY Awards, held Friday in Oklahoma City. The Tenth District of the American Advertising Federation (AAF) represents the affiliate advertising clubs and federations of the AAF in Arkansas, Louisiana, Oklahoma and Texas.
This time around, the Launch Agency trophy haul included a gold for its “Guillotine” poster, created for the 2011 Dallas ADDY Awards, as well as a silver for the overall “Suffer for Your Art” Dallas ADDYs poster campaign. Launch also took home two silver trophies for its Children’s Advocacy Center of Collin County public service posters, titled “Bear” and “Robot.”
As a result of these wins, all four awarded pieces now move on to the National ADDY Awards as finalists. The winning work will be judged in San Diego and announced in early June. Here’s hoping the streak continues.
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Our work for smart center Dallas also won Gold ADDY Awards in the Collateral Material category and two additional Gold trophies in the same category for the “status thimble” and “carmeleon” posters.
To cap off the night, Launch took home two Silver ADDY Awards in the Consumer/Trade category, one for an ad touting Brazilian steak house Fogo de Chão and another for Park Place Dealerships’ “Website Grand Opening.” Among the Launchers who contributed to the award-winning work were Richard Wezensky, Alex Slotkin, and Launch Creative Principals, Diane Seimetz and David Wilgus.
Next, the smart campaign went on to regionals. At the Tenth District ADDY Award Show, we walked away with three trophies for the smart center Dallas work: one Gold ADDY Award for the poster campaign, another Gold for “status thimble” and a Silver for “Carmeleon.”
See below for the Launch winners: