Launch had an impressive showing February 20th at the 2013 Dallas ADDY awards. The 2013 awards, which highlighted the best individual ads and campaigns created by Dallas-Fort Worth area agencies and companies in 2012, were determined by a group of industry experts outside the Dallas-Fort Worth market. After long valet lines, a “major country music star” performance and a stand-up comedy routine, Launch managed to take home six trophies—three times what the agency pulled in the prior year. Here’s the breakdown:
Nature Nate’s Website
Launch Christmas Card (2011 edition)
Nature Nate’s Press Kit
Sam’s Club Cookbook
Consonant Pain App
Boston Terrier Rescue of North Texas Logo
Launch is a full-service advertising agency based in the Dallas/Fort Worth area founded in 2003. They are nationally recognized for award-winning creative work, and for competitively positioning and marketing both fast-growth and mature companies.
Launch’s 2011 winning streak continued with four awards at the Tenth District ADDY Awards, held Friday in Oklahoma City. The Tenth District of the American Advertising Federation (AAF) represents the affiliate advertising clubs and federations of the AAF in Arkansas, Louisiana, Oklahoma and Texas.
As a result of these wins, all four awarded pieces now move on to the National ADDY Awards as finalists. The winning work will be judged in San Diego and announced in early June. Here’s hoping the streak continues.
The 2011 Dallas ADDY awards were held this past Thursday, February 17th, and once again, Launch came home with a sizable share of the awards. Launch was awarded 10 trophies in all, and in a strangely consistent fashion, all of them were silver.
In a true “meta” moment, four of the trophies were awarded for work Launch did in order to promote the ADDY event itself. Each of the three posters won individual trophies, as well as one for the campaign as a whole. Work from this campaign, dubbed “Suffer for Your Art,” adorned the event space, from posters at the entrance to on-screen display graphics at either side of the stage.
The “Suffer for Your Art” theme also continued throughout the night as part of a crowd-pleasing video Launch created with acclaimed director Jeff Bednarz and Directorz executive producer Jeremy Besser. The video featured Dallas advertising luminaries describing some of the bizarre and hilarious challenges they’ve faced in producing award-winning advertising. They were edited with the considerable talent of Charlie Uniform Tango (Lola Lott; executive producer, Jack Waldrip, editor; Alex Campos, assistant editor; and Dave Slack, graphic artist).
Launch also took home three awards for its Children’s Advocacy Center posters. Each of these public service concepts, dubbed “Bear” and “Robot”, took home a trophy each, and again, the overall campaign won a trophy as well.
Another pair of trophies was awarded to Launch for its work on smart USA sales promotion materials, including one for a smart sales kit and another for a series of smart product info sheets. And, finally, Launch won its tenth trophy of the night for a small-space ad produced for smart center Dallas & Fort Worth, titled “the half monty.”
All in all, it was just the latest in a string of successful Dallas ADDY shows for Launch. Here’s looking forward to a repeat performance in 2012.
Advertising creatives know all too well how it feels to suffer for their art: to fall prey to slashed budgets, to have their sanity stretched to the breaking point by tight deadlines, and their award-winning ideas pierced by the slings and arrows of outrageous client demands.
For the Dallas Ad League‘s 2011 ADDYs show, Launch has developed a campaign that captures these unfortunate truths of ad agency life with a series of tongue-in-cheek posters, interactive executions and collateral pieces, all centered around the headline: “If you’re going to suffer for your art, make it count.” Each execution depicts an artistically rendered scene from the distant past in which a modern-day agency personality is beset upon by cleverly labeled devices of torment. This all leads to an iconic depiction of the victim’s ultimate goal: an ADDY trophy.
Launch copywriter Alex Slotkin and art director Reuben Miller worked with agency principals/creative directors Diane Seimetz and David Wilgus to create three different call-for-entries posters. These were illustrated by Melanie Stimmell, Tom Hough and Reuben Miller, printed with the help of Steward Printing and Clampitt Paper, and distributed to agencies across the Dallas-Fort Worth Metroplex.
In addition, Launch interactive team Kevin Byrd, Jon Fullrich and Brent Richison worked with interactive partners Kaleidoscope and OffLead to create and deploy the Suffer for Your Art website, including a memorable movie trailer-style video. There, visitors can add their stories of suffering to a growing list of user-generated tales, and become eligible to win a special “Advertising Martyr of the Year” award at the ADDY event on February 17.
Launch principal/account director Michael Boone, project manager Megan Kelly and print producer Laura Carroll were also instrumental in bringing the new ADDY project to life.
As the date of the event draws closer, Launch continues to build on the campaign with dedicated Facebook and Twitter pages, email blasts and an extended video featuring first-hand accounts of how some of Dallas’s most notable advertising personalities have suffered for their art.
A table of Launch Agency staffers, along with Park Place Marketing Director Rob Sumner, attended the Dallas Ad League’s 2010 Addy Awards, hoping to bring home plenty of trophies, just like we did in 2009. The Addy Awards recognize excellence in advertising across a variety of categories, and Launch proudly took home seven awards for our work over the past year.
Our first two wins of the night were for Park Place’s smart center Dallas/Fort Worth. The smart “Fit In Anywhere” TV spot took silver in the Local Television category, and the animated smart holiday email/screensaver took gold in the Interactive Media category.
In the category of Public Service, Launch cleaned up with five wins. The “Warning Signs” poster campaign for The Voice Foundation won four individual awards (a gold, two silvers and a bronze), along with a silver for the entire campaign.
View the winning Campaign Posters
The Launch team behind the smart work included Richard Wezensky, Alex Slotkin, David Wilgus, Diane Seimetz, Megan Kelly and Alison Hamilton. Digital Quill Productions produced flash animation for the screensaver. The TV spot was animated by Janimation.
The Launch team for The Voice Foundation included Dean Oram, Kevin Byrd, David Wilgus, Diane Seimetz and Alison Hamilton. Randal Ford was the photographer. Retouching by Portus Imaging.
See more fun from the Addy Awards.
UPDATE: smart screensaver won Gold at Regional Addys. Now on to the Nationals!