Creativity of the Musical Variety at Launch Agency
By: Alexandra | Published: 03/06/14

Just because the Launch offices close at 5:30 doesn’t mean the creative juices stop flowing.

Recently, Launch senior copywriter Alex Slotkin traded in his computer keyboard for a synthesizer after hours in order to compose and record an original musical soundtrack for a high-profile theater company production. The play, titled The Secret Origin of Dr. Frankenstein, and written and directed by local playwright Brandon Cunningham, had its debut run this February at the award-winning Fun House Theatre in Plano, Texas.

Alex’s score, released under the pseudonym “Mood Museum,” featured prominently throughout the show. He says it was inspired by classic horror soundtracks, ’70s prog-rock and “hauntological” electronic music from Boards of Canada, Moon Wiring Club and various artists on the Ghost Box label.

“Music has always been a passionate side interest of mine, and It was truly gratifying to get to work a different set of creative muscles,” Alex said. Previously, he loaned his musical and voice-over skills to the Launch-produced iPhone game Consonant Pain, as well as to Launch client Texas Power.

Just another example of how, at Launch, creativity often comes in unexpected forms.

Stream or download Mood Museum’s The Secret Origin of Dr. Frankenstein (Original Soundtrack Recording) now at http://moodmuseum.bandcamp.com

Mood Museum: The Secret Origin of Dr. Frankenstein

Launch Agency Draws on “Trust” in New Commercial for Children’s Medical Center of Dallas
By: Alexandra | Published: 03/05/14

Launch Agency’s latest TV commercial for client Children’s Medical Center began airing last week on local stations. The spot, titled “Trust,” builds on the chalkboard visual concept Launch developed for Children’s in 2013, as seen in magazine ads and on billboards around the Dallas-Fort Worth Metroplex.

Using a distinctive time-lapse/stop-motion approach, “Trust” features a doctor, nurse and young patient, whimsically illustrating Children’s points of difference on a giant chalkboard.

It’s the latest attention-getting execution by Launch creative director/art director David Wilgus and senior copywriter Alex Slotkin. They worked with Launch account executive Jason Giles, as well as Children’s Senior Marketing Specialist Ashley Young and producer Paula Jarrell. The spot was directed by Kevin Aithans, produced at Reel FX and scored by JSM Music.

Watch the Children’s Medical Center of Dallas “Trust” TV commercial. 

Launch Agency Goes for the Gold at 2014 Addy Awards
By: AdeDoyin | Published: 02/28/14

Launch Agency was awarded two gold awards and one silver by the Dallas chapter of the American Advertising Federation (AAF) at the Addys Award Show on February 26, 2014.

The Addys Award Show is an annual event where advertising industry professionals in Dallas gather to enjoy the year’s best creative work. The celebration was held at the Hyatt Regency to honor work developed in 2013.

Launch Agency picked up three trophies at the Dallas Addys. The award winning work was for long-time client Sam’s Club. The “Fresh, Fast and Fabulous” cookbook won Gold in the Sales Promotion POP Free Standing category. The “Grill” spread magazine ad won the Silver award in Consumer/Trade Print Spread/Multi-Page/Insert Four Color category. “Grill” was part of a series of magazine ads that won Gold for the Consumer/Trade Print Campaign Four Color category.

Congratulations to our team:

Ellen Giles, Art Director

Jason Giles, Account Service

KC DeFranco, Account Service

Heidi Porter, Art Director

Brooklynne Peters, Copywriter

Diane Seimetz Duncan, Creative Director

David Wilgus, Creative Director

 

Award-winning work can be viewed here.

 

New Year, New We: Resolutions at Launch Agency
By: AdeDoyin | Published: 01/08/14

New Year’s Resolutions. We all make them late December or early January with the earnest hope not to break them. At Launch Agency, we made a list. Hopefully, we can all keep each other accountable. Some are funny, some are thoughtful but we hope you enjoy them.

Laura C. – Retire the superhero cape and embrace a slower paced, more relaxed lifestyle to restore balance in my life.

Diane D. – Give away less of my time.

Lauren F. – Pay off my credit cards! Debt free.

Ashley M. – Writing my massive to-do list at the beginning of each morning vs mid-day to avoid writing down things I’ve already done just to cross it off.

AdeDoyin A. – Attempt to only mention Beyoncé every other day, not be so punny (Yeah, right.) and actually get up when my Jawbone buzzes to remind me I haven’t moved in 30 minutes.

Josh S. – To spend the first year with my soon-to-be wife reading the Bible from start to finish!

Valerie L. – To de-clutter my life.

Katie A. - My Resolution for the New Year is to……..  compliment at least one stranger every day.

Jason G. – Mine is to have more fun; overall.

Michael B. – Personal (with my family) — more patience. Professional — make better use of time for Launch and our clients.

Alexandra W. – 1. Balance my time better to include important things that aren’t urgent (like bible reading, and the two following); 2. Move more each day; 3. Work on my own social presence/authorship and Launch’s – not just clients :) .

Lee J. – Drink more water and get more sleep!  Thanks to this handy little wrist band, I have found out that I am not getting nearly enough sleep and most of it is light sleep instead of deep sleep.

Richard W. – I plan to participate in more active transportation: cycling and walking. I also plan to be a better activist for cycling through action and education.

Alex S. – To be more mindful and goal-oriented, thinking three steps ahead and working toward a long-term vision versus always reacting in the moment to whichever screaming-white-hot emergency might come along to steal my attention. I sometimes have to remind myself that, in advertising a true “emergency” is rare. After all, no one ever lost a limb over a missed deadline.

Lindsay S. – My New Year’s Resolution for 2014 is to slow down, and experience and enjoy life. Since I will have a new baby in 2014, and because I hear every parent say that their babies grow up in the blink of an eye, I want to make sure I savor as many moments as possible. And focus more on what really matters, rather than small, insignificant stuff. Oh, and to use my new camera to take lots of pictures!

David W. – This sounds like a stock resolution but I’m going to try to get more exercise and better sleep. I won’t fail this year thanks to my new Jawbone fitness bracelet. It’s going to be my 24-hour accountability buddy!

Rebecca L. – My New Year’s resolution is to stick to one of my New Year’s resolutions.

Carolyn S. – To bring my lunch 3 times a week.

Ellen G. – To have more fun!

Lauren C. – I will better discover my strengths and weaknesses by further exploring my creative facets. I plan on finding more creative courage by worrying less about the mistakes I might make, and actually making some mistakes that might make it.

Whether we achieve these resolutions or just make tiny steps of progress toward them, here’s to the launch of all these goals, hopes, and dreams in 2014!

Launch Agency Recognized on Agency Lists for Size, Growth
By: AdeDoyin | Published: 09/13/13

Launch Agency ranks on Dallas Business Journals Largest North Texas Advertising Agencies List

 

Launch Agency was recently recognized on national and regional 2013 Top Agency lists by The Agency Post and the Dallas Business Journal.

The Agency Post recognized Launch Agency in their national 2013 compilation of 100 fastest growing agencies.  Listed at 82, Launch was on the short list of agencies that The Agency Post considered to have “demonstrated fortitude, strong relationships, great work and strategic ideas” while maintaining a strong business structure that would ensure growth and financial stability.

The Dallas Business Journal included Launch Agency in their annual list of Largest North Texas Advertising Agencies both based on capitalized billings, and by employee size. Launch was ranked 11th in capitalized billings and 12th in number of employees for area advertising agencies.

Launch Agency makes 2013 Inc. 5000 List
By: AdeDoyin | Published: 09/10/13

Launch Agency earned its way onto the 2013 Inc. 5000 list of the fastest growing private companies in America. It is the 4th straight year to be so honored, following 2010, 2011 and 2012.

According to Eric Schurenberg, Editor in chief, Inc. magazine, the median company on the 2013 list increased sales more than 140% since the start of 2010. The average honoree grew a mind-boggling 468%, so the Inc. 5000 was harder than ever to get into this year.

To qualify, businesses must have generated at least $2 million in revenue in 2012 and be privately held, for profit, based in the U.S. and independent (not a subsidiary or division of another company). To view the complete Inc. 5000 list visit http://www.inc.com/inc5000.

Launch Agency principal, account director Michael Boone, credited the agency’s ongoing success to “combining strategic process with creative prowess, informed by years of big brand and fast-growth brand experience. That, and an incredibly talented team and terrific client partners.”

Launch Agency Wins Big at 2013 DFWIMA EIMA Awards
By: AdeDoyin | Published: 05/16/13

Launch Agency was recognized with four awards by the Dallas-Fort Worth Interactive Marketing Association’s (DFWIMA) 2013 Excellence in Interactive Marketing Awards (EIMA) for its digital marketing work. The award ceremony was May 9, 2013 at the Omni hotel in downtown Dallas.

The DFWIMA Excellence in Interactive Marketing awards banquet is an annual event recognizing DFW area leaders in the field. The 2013 winners demonstrated thought leadership, superior execution, outstanding metrics, and innovation in areas of online, interactive marketing from work completed in 2012. Entries were submitted entirely online (via custom webpages and entry forms) and judged by a distinguished panel comprised of representatives from academia and media. Entries were judged according to 1) creative (execution and functionality), 2) clarity of advertising message, 3) performance, and 4) overall experience.

Nature Nate’s Honey website was awarded 1st place for Most Effective Online Brand Awareness Campaign. Online Brand Awareness was judged by the look and feel of website creative as a reflection of the brand, including the site experience, overall design, usability, use of technology, etc. Nature Nate’s is a Texas-based premium honey distributor that provides raw, unfiltered, regional honey in major grocery retailers.

Promised Land Dairy‘s rich media banner campaign was awarded 2nd place in both the Best of Show and Most Innovative Online Brand Creative categories. The Best of Show placement indicated the 2nd highest score of all entries, across all categories. The rich media banner campaign consisted of pre-expanding rich media ads created by Launch Agency, delivered on the Rocketfuel display platform via Pointroll. Each 4-week flight featured a video unit of a dairy farmer pulling a wheelbarrow of milk canisters across the computer screen. The farmer would fall, causing the milk to “spill” into an integrated 300×250 companion unit containing the farm-fresh ingredients specific to that quarter’s seasonal flavor of milk. The resulting ad unit highlighted one of Promised Land Dairy’s seasonal varieties, including Very Berry Strawberry, Mooberry Blueberry, Creamy Dreamy Orange, and Marvelous Mocha. Promised Land Dairy is a Texas-based premium milk made only from Jersey cows, available in a variety of sizes and flavors at major retail grocery stores.

The Children’s Advocacy Center of Collin County (CACCC) Gala “Impact Moment video” was awarded 3rd place in the Most Effective Non-Profit/ Public Service Campaign category. The 2012 Impact video was a 90 second film which showed the severity of child abuse in Collin County through numerical facts and statistics, described the wide scope of services available and delivered a compelling call to action to support the mission of the CACCC. The video debuted at the 2012 annual fundraising Gala to an audience of more than 900 attendees and has been used since as a PSA piece. The CACCC’s mission is to bring safety, healing and justice to children victimized by abuse or neglect. They have provided free services to over 43,000 children to-date.

 

Launch Agency Recognized with DFIWMA Interactive Marketing Awards
By: Alexandra | Published: 05/10/13

Launch Agency digital work garnered four awards at the Dallas-Fort Worth Interactive Marketing Association’s (DFWIMA) 2013 Excellence in Interactive Marketing Awards (EIMA). The award ceremony was May 9, 2013 at the Omni hotel in downtown Dallas.

Nature Nate’s Honey website was awarded 1st place for Most Effective Online Brand Awareness Campaign. Online Brand Awareness was judged by the look and feel of website creative as a reflection of the brand, including the site experience, overall design, usability, use of technology, etc. Nature Nate’s is a Texas-based premium honey distributor that provides raw, unfiltered, regional honey in major grocery retailers.

Promised Land Dairy’s rich media banner campaign was awarded 2nd place in both the Best of Show and Most Innovative Online Brand Creative categories. The Best of Show placement indicated the 2nd highest score of all entries, across all categories. The rich media banner campaign consisted of pre-expanding rich media ads created by Launch Agency, delivered on the Rocketfuel display platform via Pointroll. Each 4-week flight featured a video unit of a dairy farmer pulling a wheelbarrow of milk canisters across the computer screen. The farmer would fall, causing the milk to “spill” into an integrated 300×250 companion unit containing the farm-fresh ingredients specific to that quarter’s seasonal flavor of milk. The resulting ad unit highlighted one of Promised Land Dairy’s seasonal milk varieties, including Very Berry Strawberry, Mooberry Blueberry, Creamy Dreamy Orange, and Marvelous Mocha. Promised Land Dairy  is a Texas-based premium milk made only from Jersey cows, available in a variety of sizes and flavors at major retail grocery stores.

The Children’s Advocacy Center of Collin County’s (CACCC) Gala “Impact Moment video” was awarded 3rd place in the Most Effective Non-Profit/ Public Service Campaign category. The 2012 Impact video was a 90 second film which showed the severity of child abuse in Collin County through numerical facts and statistics, described the wide scope of services available and delivered a compelling call to action to support the mission of the CACCC. The video debuted at the 2012 annual fundraising Gala to an audience of more than 900 attendees, and has been used as a PSA piece. The CACCC’s mission is to bring safety, healing and justice to children victimized by abuse or neglect. They have provided free services to over 43,000 children to-date.

The DFWIMA‘s Excellence in Interactive Marketing awards banquet is an annual event recognizing DFW area leaders in the field. The 2013 winners demonstrated thought leadership, superior execution, outstanding metrics, and innovation in areas of online, interactive marketing from work completed in 2012. Entries were submitted entirely online (via custom webpages and entry forms) and judged by a distinguished panel comprised of representatives from academia and media. Entries were judged according to 1) creative (execution and functionality), 2) clarity of advertising message, 3) performance, and 4) overall experience.

Launch Agency Recognized on Aggie 100 List for 2nd Year in a Row
By: AdeDoyin | Published: 04/27/13

For two consecutive years, Launch Agency was honored to make the Aggie 100 List. For 2012, Launch placed #51 with a 45% growth rate from 2009 to 2011.

The Aggie 100 was created by May’s Business School’s Center for New Ventures and Entrepreneurship to identify the 100 fastest growing Aggie-owned and led businesses in the world. The program also offers a forum for networking with other honorees and current students.

The 2012 Aggie 100 was selected from over 800 nominees from a wide variety of disciplines and industries including Oil and Gas, Real Estate, Engineering, Landscaping, Marketing, and more. The Aggie 100 growth rates were highly impressive, especially bench marked against the U.S. economy overall. They ranged from 31% to 206%.

For two consecutive years, Launch Agency was honored to make the Aggie 100 List. For 2012, Launch placed #51 with a 45% growth rate from 2009 to 2011.

“With nearly half of the list being new honorees, inclusion in the Aggie 100 for a second consecutive year is a big accomplishment and honor,” said Ashley Mejia, Launch employee and Aggie grad class of ’07 who accepted the award on behalf of Launch Principal and Aggie grad class of ‘84, Michael Boone.

The Aggie 100 sat among current students leaders, university officials and deans as Dan Moran, former Aggie, war veteran and founder of Moran Enterprises, Inc., motivated the crowd as the 2012 keynote speaker.

The list can be viewed in its entirety at http://www.aggie100.com.

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