Launch Agency Debuts Breast Cancer Awareness Ad Campaign for Susan G Komen Foundation
By: admin | Published: 04/17/09

“IMAGINE” AD VOTED TOP 10 BEST AD IN A WEEKLY NEWS MAGAZINE.

Dallas-based Susan G. Komen for the Cure and Launch Agency were recognized for their “Imagine” ad campaign in a recent issue of AdAge as one of the “best ads in weekly news magazines” for 2008.

GoodHousekeepingProof Created by Dallas-based advertising agency Launch, the ad was recognized as one of the top ten in capturing the highest level of recall and readership.  ”Imagine,” one in a campaign of three print ads, utilized the sharp contrast of pink on black and direct eye contact to capture the attention of the reader. It ran in Newsweek beginning 4Q 2008.

“The model’s eyes appear to be fixed directly on the reader.  Direct eye contact has been repeatedly linked with high levels of reader involvement in MRI Starch studies – due to its capacity to command attention and increase the sense of intimacy and connection with the ad’s content,” says Michael Galin, AdAge.

“It is always gratifying to do creative work that gets positive results, helps achieve objectives and garners recognition,” stated Launch Agency Principal, Creative Director, Diane Seimetz. “But to have that success for a cause as important as Susan G. Komen For The Cure is especially meaningful.”

The Imagine ad was one of three ads to run in the campaign, which included print, out-of-home and a micro-site, www.thisistheribbon.org.  For more information on how to get involved with Susan G. Komen for the Cure, visit www.komen.org.


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