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Matthew Lindner recently joined Launch as an intern writer. Shortly thereafter, he was handed an assignment, which necessitated the use of the third person in its execution. Shortly after that, the universe exploded. This is his story.
Matthew is a native Texan and currently a Masters student at SMU in Dallas. His area of expertise is random; not in the sense that his expertise is varied, he just excels in generating random thoughts.
His free time is spent on the Internet experiencing how others experience the world. Being a child of the Ritalin generation, he enjoys video games, movies, and the company of like-minded people, but only in spans of 45 seconds. Rather than long walks on the beach, he prefers to stay indoors and contemplate the structural integrity of specific buildings in the ever more likely event of zombie or genetically re-engineered raptor outbreaks. He also has an OkCupid account, if anyone is interested. Let’s be honest after all that you really shouldn’t be.
Spoiler alert: There is more information about him after the jump. If you want to be surprised should you ever meet him in person, or if you just don’t want to know any more about him, please do not continue. I’m sure he’ll understand. <– See what I did there?
Capote Goes to India.
Q: Do you have any Internet aliases?
A: Yes. I can’t tell you who they are. That would be dumb.
Q: Do people often tell you that you look like Philip Seymour Hoffman?
A: Yes, as well as Star Wars Kid, but I don’t think it was a compliment.
Q: You seem to be fairly well acquainted with nerd culture.
A: Is there a question in there somewhere?
Q: Do you have any vices that could be used by agents of a foreign government to gain leverage over you?
A: Not unless Diet Coke counts.
Q: What would you do for a Klondike bar?
A: Absolutely nothing.
Q: Your nickname is December?
A: Yes
Q: Why?
A: I lost a meter-stick duel.
Launch is happy to have Matt aboard, and, with any luck, will still be so after reading this. You can view his website at iamdecember.com.
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While my time at Launch was brief, the amount of experience I gained was not. I was pleasantly surprised at the amount of work I was given and the amount of my copy that made it to print. Not only did I get to write to my heart’s content, I also got to sit in on radio recordings, photo shoots, client presentations and, of course, fill plenty of coffee mugs (only for myself, though). Not to mention, I received great coaching from senior copywriters Kevin Byrd and Alex Slotkin.
During my first week, I may have been fooled into thinking a bathroom pass was a required hallway companion, but I also worked on my first brochure. I wrote copy for direct mail pieces, websites, a press release, blog entries, magazine and newspaper ads and even some tweets — on subjects ranging from babies to luxury automobiles. And to top it off, I have a sneaking suspicion that Launch Principal Diane Seimetz helped me land a full-time copywriting position, at Kolar in Austin.
Originally, I took the internship to further refine my writing skills, but I also learned HTML, how to work with voice talent, what type of sand to use for a beach scene, how to work with the account team and how a healthy relationship should work between agency folk and client marketing teams. Now that my time is winding down at Launch, I can say I’m glad I spent my summer here; the experience I’ve gained will prove invaluable.
A word to future Launch copywriting interns: if you want an internship where you’ll be thrust right into the action and treated like a young professional, Launch is a great proving ground.
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Randall Kenworthy, recent SMU grad and standout by-product of its Method Creative program, is assisting Launch this summer as our writing intern.
Fresh from a trip to NYC for the One Show Education Festival, he’s looking forward to expanding his portfolio, learning more about the craft of copywriting and the advertising agency business and doing his part to “punk” the other interns as they come join Launch.
Randall’s one of those rare types who knew way back in 9th grade what career path he wanted to pursue. Check back throughout the summer to see how the real ad biz jives with his lifelong expectations. To learn more and check out his stellar student portfolio, visit randallkenworthy.com. You can also follow his exploits on Twitter.
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As the Launch Agency Summer Intern, I have been learning the ropes of agency life and discovering the truth in being a copywriter. It has been a great experience.
I am ecstatic to be working with such a talented group of individuals. Even though I’ve only been here a short while, I’ve started to learn the value of an internship – the stuff you won’t find in a classroom. While working on my personal portfolio, I could do whatever in my ads and creativity always beat practicality. However, I have learned that REAL advertising is a well-balanced mixture of the two that begins with a consumer insight and a well-crafted communication strategy.
My days are filled with concepting for clients, writing articles for the Launch Pad, and even venturing to a photo shoot or two; that is the true glory of being an intern. I’ve gotten to see aspects of real-world advertising that never would have been possible without this opportunity.
When I first visited the Launch Agency website I could just tell it had to be a cool place to work. I was right.
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Launch welcomes our talented summer intern, Nicole Ido. Nicole is a recent copywriting graduate from SMU’s creative ad program (METHOD), part of the Temerlin Advertising Institute. A self-described Dallas native, button-maker and Juban (Jewish-Cuban), Nicole has been published twice in Archive Magazine and will be in an upcoming issue of CMYK Magazine. She’s also in the running for Archive Magazine’s Student of the Year. View her portfolio at nicoleido.com.
In addition to lending her skills to several of our accounts, Nicole will post her take on the real world of advertising and how it differs from what she experienced in the classroom. Check back for some refreshing perspectives.
