Launch Agency Recognized with DFIWMA Interactive Marketing Awards
By: Alexandra | Published: 05/10/13

Launch Agency digital work garnered four awards at the Dallas-Fort Worth Interactive Marketing Association’s (DFWIMA) 2013 Excellence in Interactive Marketing Awards (EIMA). The award ceremony was May 9, 2013 at the Omni hotel in downtown Dallas.

Nature Nate’s Honey website was awarded 1st place for Most Effective Online Brand Awareness Campaign. Online Brand Awareness was judged by the look and feel of website creative as a reflection of the brand, including the site experience, overall design, usability, use of technology, etc. Nature Nate’s is a Texas-based premium honey distributor that provides raw, unfiltered, regional honey in major grocery retailers.

Promised Land Dairy’s rich media banner campaign was awarded 2nd place in both the Best of Show and Most Innovative Online Brand Creative categories. The Best of Show placement indicated the 2nd highest score of all entries, across all categories. The rich media banner campaign consisted of pre-expanding rich media ads created by Launch Agency, delivered on the Rocketfuel display platform via Pointroll. Each 4-week flight featured a video unit of a dairy farmer pulling a wheelbarrow of milk canisters across the computer screen. The farmer would fall, causing the milk to “spill” into an integrated 300×250 companion unit containing the farm-fresh ingredients specific to that quarter’s seasonal flavor of milk. The resulting ad unit highlighted one of Promised Land Dairy’s seasonal milk varieties, including Very Berry Strawberry, Mooberry Blueberry, Creamy Dreamy Orange, and Marvelous Mocha. Promised Land Dairy  is a Texas-based premium milk made only from Jersey cows, available in a variety of sizes and flavors at major retail grocery stores.

The Children’s Advocacy Center of Collin County’s (CACCC) Gala “Impact Moment video” was awarded 3rd place in the Most Effective Non-Profit/ Public Service Campaign category. The 2012 Impact video was a 90 second film which showed the severity of child abuse in Collin County through numerical facts and statistics, described the wide scope of services available and delivered a compelling call to action to support the mission of the CACCC. The video debuted at the 2012 annual fundraising Gala to an audience of more than 900 attendees, and has been used as a PSA piece. The CACCC’s mission is to bring safety, healing and justice to children victimized by abuse or neglect. They have provided free services to over 43,000 children to-date.

The DFWIMA‘s Excellence in Interactive Marketing awards banquet is an annual event recognizing DFW area leaders in the field. The 2013 winners demonstrated thought leadership, superior execution, outstanding metrics, and innovation in areas of online, interactive marketing from work completed in 2012. Entries were submitted entirely online (via custom webpages and entry forms) and judged by a distinguished panel comprised of representatives from academia and media. Entries were judged according to 1) creative (execution and functionality), 2) clarity of advertising message, 3) performance, and 4) overall experience.

Launch is on the move
By: Rebecca | Published: 07/02/12

Well, the word is out.  We’re expanding!  In just a few short months, we’ll be knocking down walls and redecorating our new, larger space. Make sure to keep an eye on our Instagram feed (@LaunchAgency), where we’ll be documenting the action as it happens.  For more details about the change, click here.

Launch Agency Recognized With Two Interactive Marketing Awards For Promised Land Dairy Client By DFWIMA
By: Alexandra | Published: 06/07/12

Launch Agency was awarded for its digital marketing work on behalf of Promised Land Dairy, by the Dallas-Fort Worth Interactive Marketing Association’s (DFWIMA) 2012 Excellence in Interactive Marketing Awards (EIMA). The award ceremony was held in downtown Dallas at Union Station.

Launch made two category submissions for work completed in 2011 for their client Promised Land Dairy, and won second place for both entries. Their work was recognized in the categories of Most Effective Online Brand Awareness, and Most Effective Use of Social Media.

Online Brand Awareness was judged by the look and feel of website creative as a reflection of the Promised Land Dairy brand. It included the site experience, overall design, usability, use of technology, etc. The Social Media category was judged by the execution of a successful online strategy directing users to a specific action. In this category, Launch designed and utilized a Promised Land Dairy Facebook Page to build awareness and track the specific site actions of Store Locator searches and Moo-mail email club signups.

“We’re proud of the exceptional results we achieved for Promised Land Dairy, and honored to be recognized by such a prestigious organization,” said Alexandra Watson, Launch’s New Media Specialist.  “We are already looking forward to next year’s competiton.”

Promised Land Dairy is a Texas-based premium milk distributor that provides all-natural fluid milk made only from Jersey cows. Promised Land milk is available in a variety of sizes and flavors at major retail grocery stores.

Launch is a full-service advertising agency based in the Dallas/Fort Worth area. They are nationally recognized for award-winning creative work, and for competitively positioning and marketing both fast-growth and mature companies.

This award-winning work was also noted in the latest issue of Dairy Foods industry magazine.

2012 Launch scholarships awards announced at UNT show
By: Rebecca | Published: 05/24/12

The 2012 UNT Communication Design Show was held Friday, May 11 in the gallery at the College of Visual Arts and Design. Launch awarded $1,000 scholarships to the top junior design and art direction portfolios. This year’s winners were Ryan Raschbaum for graphic design and Katie Hittle Arani for art direction. This is the sixth year that Launch has awarded scholarships to the student design and art direction majors whom Launch representatives and UNT faculty recognize as having achieved an outstanding body of creative work. The collection, which includes many local, regional and national award-winning pieces, showcases the continued excellence of the University of North Texas Communication Design program.

SXSWi 2012 Interactive Trends Infographic by Launch Agency
By: Alexandra | Published: 05/09/12

SXSWi 2012 Infographic Chart by Launch Agency

SXSWi 2012 Conference 3 More Trends Impacting Advertising Agencies
By: Alexandra | Published: 05/08/12
We received an overwhelming amount of information (and associated swag) at this year’s SXSW Interactive conference in Austin. While the seminar topics seemed quite diverse, Launch Agency Senior Copywriter Alex Slotkin pointed out three key memes that surfaced and seemed of particular relevance to the advertising industry as a whole in the first part of this blog series, SXSWi 2012 Conference Top 3 Memes for Advertising Agencies. 
In that first blog post, the three key memes from the 2012 SXSWi Conference were identified as : 1) The changing role & function of ad agencies, 2) the increased importance of content creation and curation, and 3) social as the new norm. From a social media perspective, there were three additional memes that were trending within the SXSWi seminars that closely correlate with the above:
1.    Agile, real-time marketing is driven by technological innovations: Just as the rise of social networks has caused shifts in public relations and customer service, new breakout technologies are now driving change in agency and campaign structure. “Multi-channel” campaigns are now a must, and agencies have to staff for this and consider campaigns that parse content into “snackable” portions across a variety of platforms while maintaining a core brand idea.
2.    “Big Data” has personal privacy implications: As more content is created and shared on the internet daily, businesses and marketers are gleaning increasingly more and deeper data on people. These massive data sets are being referred to as “Big Data” and marketers are using this information in a more intentional way to analyze trends, predict consumer behavior, and personalize marketing experiences. The downside of this data glut is the myriad personal privacy and data ownership issues. We’ll certainly hear more about this meme as technology pervades more and more of our time and resources.
3.    With social as the new norm, the “Fear of Missing Out” is amplified: Consumers now have to keep up with the Joneses online as well as off-line. There is increasing pressure to have the latest technology, join the newest platforms, download the hottest apps, and create the most interesting posts. JWT led an excellent seminar on this topic of “FOMO”, and developed a very interesting short video on the subject which can be viewed here.  Brands and marketers can ultimately respond to this social media “FOMO” by easing it, escalating it, making light of it, or teaching consumers to cope with it.
All of these memes/trends from SXSWi point to a drastic shift in how we live, communicate, and market/sell in this high-paced, technology-saturated modern age. Launch Agency has created an infographic as a final installment in this blog series, as a quick-hit summary of these memes and more from the 2012 SXSWi conference.

 

Campbell’s Attend 4A’s Workshop Led by Campbell
By: Alexandra | Published: 03/01/12

Magician. Firefighter. Messenger. Student. Diplomat. Politician. Do you ever feel that these words describe your job as an account manager?

Launch Agency’s Rob Campbell and Courtney Campbell (not related!) attended the 4A’s Account Management Workshop this past Wednesday. Sheila Campbell (also not related!) gave advice on everything – from what your job includes to growing your agency revenue to priorities and planning.

Sheila is president of Wild Blue Yonder, Inc., a consulting firm centered around organization behavior, creative thinking, and strategic planning and leadership.

As account managers, Sheila said we should look to grow revenue organically, focus on the quality of the creative work, do everything possible to ensure client marketing success, manage internal agency resources like time, money and information, and work to keep the client happy. She says it is very important to build trust with clients.

In order to earn credibility with clients, we need to be an expert in their industry, be trustworthy and have a sincere liking for and interest in other people. If you don’t think you have anything in common with your client, remember that you have this in common: you both love their business.

The all-day seminar was a great learning experience. Everyone took away at least three things that they were going to do differently because of the seminar. Rob is going to use Sheila’s ’20 minute or less’ to-do list rule, making sure that no item on his list takes more than 20 minutes to complete. And Courtney is going to share photos and updates from the agency to the client to add a personal touch.

Campbell Trifecta at 4As Seminar Dallas

Launch Agency Makes Inc. 5000 List. Again.
By: Michael | Published: 11/04/11

Inc. magazine seeks to recognize and to celebrate the creativity, dedication, and hard work that entrepreneurs put into building their companies. The Inc. 5000 annually ranks the fastest-growing private companies in the U.S. And for the second consecutive year, Launch was honored to make the list.

We moved up a few hundred spots, landing at #3145 for 2011. There are more than 27 million businesses registered in the U.S. so the ranking puts the agency in some lofty company.

The Inc. 5000 are catalysts for job creation and growth. In fact, the 5000 created 370,592 jobs in the last three years.

Launch Principals Michael Boone, Diane Seimetz and Dave Wilgus would like to thank Jane Berentson, Editor, Inc. magazine and her staff for the list and recognition. And, of course, credit goes to our client partners, and our creative, talented staff.

The Re-Launch of Valerie Lyon
By: Rebecca | Published: 09/08/11

Valerie Lyon, has rejoined Launch Agency working with the account service team, specializing in client service and business development.

A California native, Valerie graduated from Humboldt State University with a Journalism degree. She started her career in San Francisco at Ketchum Advertising in media planning.   She then moved to Dallas to join Bozell, which became Temerlin McClain, where she led the national JCPenney business as Account Director for several years. Valerie was part of Launch in the early days, before joining the executive management team overseeing research, interactive and media services at Temerlin McClain. Most recently a SVP, Brand Development Director at FKM, Valerie is happy to be reunited with her former Launch colleagues.

Valerie is married with a teenage daughter. In her off time she enjoys hiking, cycling, reading and watching the sunset at Cedar Creek Lake.

Valerie Lyon

The Q&A provides insight into how Valerie’s mind works:

Q: Who would play you in feature film/tv movie of your life?
A: Diane Keaton

Q: Favorite piece of Art?
A: Handmade coffee mugs from Buck Pottery in Gruene, Texas

Q: Best weather?
A: See: Sonoma, California

Q: Guinness World Record potential?
A: Most time spent talking with strangers about cottage cheese

Welcome Valerie!

SIGGRAPH 2011: Make It Home
By: admin | Published: 09/01/11

I recently returned from SIGGRAPH 2011, Vancouver, BC. SIGGRAPH (or Special Interest Group on Graphics and Interactive Techniques) is a premier international computer graphics, video, animation and new technologies conference.

SIGGRAPH 2011: Make It Home

The overall focus centered around the idea of community within the animation/effects/interactive industry.  This was a chance to acknowledge the key companies and individuals that have steadily helped push and grow the computer graphics industry and specifically the SIGGRAPH family.

Of course great work, ideas and inspirations were all around. While last year saw a heavy industry push towards “stereoscopic 3D,” that emphasis seemed to have faded.  Interactivity, through gaming and online productions, still held high interest. And some of the best, budding ideas were found in the student/research expo, “The Studio.” One incredible prototyped development actually measured an individual’s heart rate and vitals simply through web cam use and its recordings. Virtual reality and immersive interactive environments were prominent again; 3D printers were also on display and demoing capabilities.

The lectures at SIGGRAPH balanced technology with the human element and thoughts on the industry. The keynote speaker was Cory Doctorow, an industry blogger and Wired contributor.  He spoke specifically on the effect patent laws are having on the individual and creativity. Production teams/directors from some of the latest features, Rango, Thor, Pixar’s La Luna and Cars 2, and Smurfs, shared personal and technical insights as well.

Finally, the SIGGRAPH animation showcase gave attendees a chance to view some of the strongest visualizations and productions from the past year. Enjoy just a few unique styles and amazing ideas from around the world — some beautiful, some dark, some funny, but all very well-crafted:

La Luna (the latest Pixar short – trailer, and another beautiful piece on its way)

Paths of Hate (Jury Award – trailer)

Hezarfen (student piece)

Coke “Siege” (commercial spot, Wieden + Kennedy, Nexus/Fx, Mat)

Amnesty International “Death to the Death Penalty” (commercial spot, Pleix)

The Fantastic Flying Books of Mr. Morris Lessmore (Best in Show – trailer and iPad app)

Meet Buck (student piece)

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