|
Launch Principal, Creative Director, Diane Seimetz, recently traveled around France to accompany — and film — a client’s buyers as they selected the highest quality cheeses to ultimately offer members here in the U.S. From Bordeaux to Strasbourg to Roquefort, she documented her adventures on her blog “Cheese and Whines”. Visit Diane’s blog, a fortnight in the land of fromage, to learn more about some of the world’s greatest artisan cheese manufacturers and the International Food Show, SIAL, in Paris.
Client News | (0) Comments
|
After developing a new brand identity earlier in the year for the Children’s Advocacy Center of Collin County, the creative team at Launch was thrilled to bring it to life in an emotionally engaging print ad. Fortunately, our non-profit client scored some low-cost media opportunities thanks to the Dallas Ad League’s charity media auction.
Launch was tasked with introducing the new brand look, soliciting donations, and building awareness for the Center’s mission – providing safety, healing and justice to abused and neglected children throughout Collin County, which covers many of Dallas’ northern suburbs.
Agency Partners and co-Creative Directors Diane Seimetz and David Wilgus created the print ad, which calls on one’s instinct to protect a child in danger and defines the team of specialists that make it happen at the Center. The full-page ad is running in the October issues of Texas Monthly and Dallas Child.
Special thanks to the friends of Launch who made it happen. Photographer Brian Braun and beautiful young model Sydney Coon graciously donated their services for the ad.
View a PDF of the print ad:
Children’s Advocacy Center of Collin County print ad
Client News | (0) Comments
|
There are more than 27 million businesses registered in the U.S. For the past 30 years, Inc. magazine annually ranks the 5000 fastest-growing private companies. Launch is excited to have made the 2010 list. Officially we are #3523, but what’s in a number?
In the words of Jane Berentson, Editor, Inc. magazine, “More than ever, this year’s list is a testament to the creativity, resilience and tenacity of America’s top entrepreneurs.”
For Launch, on behalf of my partners Diane Seimetz and David Wilgus, I’d like to thank our creative, dedicated staff for all their great work and recognize our special roster of clients and the mutually successful relationships we have with those talented professionals.
Thank you also to Jane and Inc. It’s an honor just to be nominated. But it’s even better to actually make “the list.”
Agency News,Industry News | (0) Comments
|
On August 10, Launch Agency principal/creative director Diane Seimetz, was a part of the 3-member panel at the monthly Dallas Ad League luncheon. The panel topic was on the benefits of doing pro bono work in the advertising industry. Other panelists included Elba Intriago from INSPIRE!, Brian Nadurak from Click Here, and Angelo Antoline from mundayMorning Creative, who was the panel moderator.
Diane presented some of the award-winning pro bono work Launch has done for very special clients such as The Voice Foundation, Children’s Advocacy Center of Collin County, The Rise School and Susan G. Komen for the Cure. She also spoke about Launch’s involvement in the American Heart Association’s Dallas Heart Walk, which had special meaning to her and the whole Launch family.
A highlight of the luncheon was the inspirational stories that were shared by the panelists. After each member on the panel spoke about their agency’s own pro bono work and philosophy, they answered questions on the pros and cons of these assignments.
The panel stressed the importance of keeping the same agency processes with pro bono clients as done with paying clients. Making sure the charity’s mission aligns with your agency’s mission and values is also important before establishing a relationship. Agency bandwidth and resources are also huge factors. Using the agency’s clout and resources can be key in getting work produced for very little to no cost.
It was agreed that in every case, pro bono work should be your agency’s best work; something to be proud of that truly helps the cause!
Agency News,Industry News | (0) Comments
|
The Children’s Advocacy Center of Collin County held its annual fundraiser at the Hilton Anatole, Dallas, and Launchers Alison Hamilton, Reuben Miller, and Diane Seimetz were on hand. Reuben designed the Center’s new brand identity earlier this year, and along with Diane and Alison, helped create the on-stage presentation “Impact Moment,” which depicted the struggles of abused children, and the relief the Center provides.
The gala’s theme this year was “Rock On!” and that it did. The band, World Classic Rockers, was the featured entertainment, consisting of former members from Santana, Journey, Boston, Steppenwolf, Toto, and Lynyrd Skynyrd. In addition to the entertainment, both live and silent auctions were held with all proceeds going to the Children’s Advocacy Center.
The event was chaired by local philanthropist Carolyn Speese—wife of Advocacy Center Board President, and Rent-A-Center CEO, Mark Speese (a long-time Launch client). A key sponsor of the event was Launch client Park Place Lexus, which generously donated several Lexus vehicles to the raffle.
Client News | (0) Comments
|
smart USA named Launch agency of record for their business-to-business advertising. This was the result of hard — and creative — work and entrepreneurial thinking for our longtime client, Park Place Dealerships.
It all started with our award-winning out-of-home and TV campaign for smart center Dallas & smart center Fort Worth. After those initiatives, Launch created a corporate fleet program for the two smart centers to further generate traffic and spur new car sales. This program drew the interest of the smart USA headquarters, which requested Launch develop a national program for the brand.
Alex Slotkin and Diane Seimetz crafted the witty, err “smart,” headlines; Richard Wezensky and Brent Richison developed the clean, tasteful designs.
Here’s a peek at some of the smart work thus far:
If you’d like to see more of our work, or to take a test drive, just stop by a smart center near you.
Agency News,Client News | (0) Comments
|
Launch Agency Principal Diane Seimetz receives prestigious Woman of Excellence Award by National Association of Professional and Executive Women.
In recognition of her outstanding contribution to the advertising industry, the National Association of Professional and Executive Women has recognized Dallas ad veteran Diane Seimetz with the Woman of Excellence Award. The Association is dedicated to providing professional resources, education and marketing expertise to executive women nationwide, and extends this honor to those who display exceptional leadership skills in their field. Seimetz, along with partners David Wilgus and Michael Boone, is principal of LAUNCH, a boutique brand development, marketing and advertising agency in Dallas, Texas. The company specializes in consumer brand launches and relaunches, counting such companies as online dating giant Match.com, the Paris Hotel Las Vegas, Hotels.com, the Park Place luxury car dealership group, NYLO Hotels, rent-to-own leader Rent-A-Center, Fogo de Chao Brazilian Steakhouse, upscale girls’ salon Sweet and Sassy, the Fort Worth Star-Telegram, Susan G. Komen for the Cure, RadioShack brand PointMobl and others as clients. The agency has been recognized as one of the fastest growing businesses in the region, and has earned a national reputation for strategic and creative excellence. In addition to membership in the American Advertising Federation (AAF), American Association of Advertising Agencies (AAAA), Seimetz is active in her church, local animal shelter, Marketing Board for the University of Northern Texas, Gamma Phi Beta sorority, the DFW Interactive Marketing Association and Women on the Web.
Agency News | (0) Comments
