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As the ad agency for the new Honda of Burleson, Launch created the tag line “A dealership experience worth talking about.” And on Saturday, June 28th, they joined their client in celebrating a grand opening event worth talking about.
The event was open to the public, and featured a full day of family fun for the entire Burleson and Fort Worth communities. In addition to getting a firsthand look at the brand-new, state-of-the-art Honda sales and service facility, attendees also got to enjoy a bounce house, slides, a climbing wall, balloon animals, face painting, live music, an air show and free hot dogs, snow cones, cupcakes, drinks and a taco bar, courtesy of Fuzzy’s Tacos.
Launch helped brand and promote the event with a series of grand opening invitations, emails, radio commercials and signs. And based on the fact that approximately 600 people attended—and that 17 cars were sold that day—it was clearly an event that will have people talking for a long time to come.
Click here to view more photos from the event.
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A new Mercedes-Benz dealership will open soon in Grapevine, Texas. To help Park Place Dealerships tout the groundbreaking, Launch Agency created invitations to the ceremonial event using some groundbreaking printing techniques.
Printed on Cromática lavender paper, the invites have the nostalgic look and feel of architectural blueprints. Art director Reuben Miller and print producer Laura Carroll worked closely with the printer, Colormark, to attain the right effect – first adding a layer of flood metallic blue ink to create the architectural “grid,” then double-bumping the white type to make copywriter Alex Slotkin’s copy pop off the page. The invites were sent in a white mailing tube to current Park Place customers and City of Grapevine VIPs.
Launch also created an online version of the invite using the same theme. To see it for yourself, check out the animated invite.
Despite impending thunderstorms, the May 20 event counted more than 100 guests, including the mayor of Grapevine, the head of the Grapevine Chamber of Commerce and a representative from Mercedes-Benz USA.
Park Place Motorcars Grapevine is expected to open in August of 2011 and will feature a 27,000-square-foot showroom, a service shop with 71 bays, and one of only two Park Place BodyWerks paint and body shops in DFW.
