Launch Wins Big at the ADDY Awards and DSVC Show
By: admin | Published: 07/03/09

Launch proudly took home six trophies at the 2009 Dallas ADDY Awards, including BEST OF SHOW – Print for the Park Place/smart center Dallas poster campaign.

Our work for smart center Dallas also won Gold ADDY Awards in the Collateral Material category and two additional Gold trophies in the same category for the “status thimble” and “carmeleon” posters.

To cap off the night, Launch took home two Silver ADDY Awards in the Consumer/Trade category, one for an ad touting Brazilian steak house Fogo de Chão and another for Park Place Dealerships’ “Website Grand Opening.” Among the Launchers who contributed to the award-winning work were Richard Wezensky, Alex Slotkin, and Launch Creative Principals, Diane Seimetz and David Wilgus.

Next, the smart campaign went on to regionals. At the Tenth District ADDY Award Show, we walked away with three trophies for the smart center Dallas work: one Gold ADDY Award for the poster campaign, another Gold for “status thimble” and a Silver for “Carmeleon.”

Continuing the streak of victories, the smart center Dallas poster campaign was also awarded a Bronze at the Dallas Society for Visual Communicators Show.

See below for the Launch winners:

Diane Seimetz Honored as Woman of Excellence
By: Alison | Published: 02/13/09

Launch Agency Principal Diane Seimetz receives prestigious Woman of Excellence Award by National Association of Professional and Executive Women.

In recognition of her outstanding contribution to the advertising industry, the National Association of Professional and Executive Women has recognized Dallas ad veteran Diane Seimetz with the Woman of Excellence Award.  The Association is dedicated to providing professional resources, education and marketing expertise to executive women nationwide, and extends this honor to those who display exceptional leadership skills in their field.
 Seimetz, along with partners David Wilgus and Michael Boone, is principal of LAUNCH, a boutique brand development, marketing and advertising agency in Dallas, Texas.  The company specializes in consumer brand launches and relaunches, counting such companies as online dating giant, the Paris Hotel Las Vegas,, the Park Place luxury car dealership group, NYLO Hotels, rent-to-own leader Rent-A-Center, Fogo de Chao Brazilian Steakhouse, upscale girls’ salon Sweet and Sassy, the Fort Worth Star-Telegram, Susan G. Komen for the Cure, RadioShack brand PointMobl and others as clients.  The agency has been recognized as one of the fastest growing businesses in the region, and has earned a national reputation for strategic and creative excellence.
In addition to membership in the American Advertising Federation (AAF), American Association of Advertising Agencies (AAAA), Seimetz is active in her church, local animal shelter, Marketing Board for the University of Northern Texas, Gamma Phi Beta sorority, the DFW Interactive Marketing Association and Women on the Web.

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