Launch is pleased to be the new agency of record for Which Wich?, the home of superior sandwiches with 90 locations in 16 states.

The fast-growth restaurant concept from Genghis Grill founder Jeff Sinelli, Which Wich? offers something tasty for everyone, with over 50 varieties of sandwiches ranging from turkey and Italian grinders to signature wiches like the Caprese (mozzarella, pesto and tomato),  BacHammon (bacon and ham) and the Thank You Turkey (with cranberry and stuffing).

Michael Boone, Launch Principal, Account Director – and loyal Which Wich? customer – put down his bag of Which Wich? House Chips long enough to rave about the business. “Our job is to develop marketing materials and impactful advertising to create awareness and drive traffic to the stores,” he said. “Which Wich? has a great concept and brand, which is a huge head start in an extremely competitive segment of the restaurant industry.”

Launch won the account after an agency review, and began working on the business in August. Creative for corporate and franchisee initiatives will debut 4Q 2009.