Launch Brings Hulkamania to Rent-A-Center
By: David | Published: 02/12/10

Teaming former Dallas Cowboys great (and current Fox Sports broadcaster) Troy Aikman, with wild wrestling legend (and reality show star) Hulk Hogan, makes for interesting surprises in Launch’s new TV campaign for Rent-A-Center.

Shot by award-winning celebrity photographer and director Jay Silverman, the spots are currently in post-production at Charlie Uniform Tango in Dallas.

The Launch team was particularly impressed with how genuinely nice, down-to-Earth, and professional Troy and Hulk are. They were also amazed by the sheer size of both guys. To get an idea, check out how the Hulkster dwarfs Creative Director David Wilgus in the photo below.

To see how Troy and Hulk work as a team, check out this spot from the campaign.


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