First impressions can mean everything. And Jaguar Plano made a memorable one at their Grand Opening event. Guests were met by two women, dressed from head to toe in jaguar print, greeted those entering the newest Park Place dealership. The “Jaguar models” greeted over 200 guests who came for an evening of sleek cars, delectable food, and charitable support for a good cause.
Partial credit for the evening’s success is due to Launch creatives Alex Slotkin and Richard Wezensky, who created a stylish event invitation featuring a stunning profile of a chrome jaguar that “leapt” out of the envelope when opened. Megan Kelly and Alison Hamilton were the account executives on this piece, and Laura Carroll handled print production.
Launch also worked with editor Travis Coan to create a music video which highlighted the evolution — and growth — of Jaguar as a brand and Park Place as the area’s premier auto dealerships. The video featured classic film of Jaguars dating back to the 1960s, shots of the very first Park Place dealership, and stunning footage of the new Jaguar XJ.