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The 2013 UNT Communication Design Show was held Friday, May 10, in the gallery at the College of Visual Art and Design. Launch awarded $1,000 scholarships to the top junior design and art direction portfolios. This year’s winners were Whitney Smith for graphic design and Natalia Vargas for art direction. This is the seventh year that Launch has awarded scholarships to the student design and art direction majors whom Launch representatives and UNT faculty recognize as having achieved an outstanding body of creative work. Congratulations to Whitney and Natalia!
(Photo: Whitney Smith design award winner)
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Launch had an impressive showing February 20th at the 2013 Dallas ADDY awards. The 2013 awards, which highlighted the best individual ads and campaigns created by Dallas-Fort Worth area agencies and companies in 2012, were determined by a group of industry experts outside the Dallas-Fort Worth market. After long valet lines, a “major country music star” performance and a stand-up comedy routine, Launch managed to take home six trophies—three times what the agency pulled in the prior year. Here’s the breakdown:
- Nature Nate’s Website
- Launch Christmas Card (2011 edition)
- Nature Nate’s Press Kit
- Sam’s Club Cookbook
- Consonant Pain App
- Boston Terrier Rescue of North Texas Logo
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Well, the word is out. We’re expanding! In just a few short months, we’ll be knocking down walls and redecorating our new, larger space. Make sure to keep an eye on our Instagram feed (@LaunchAgency), where we’ll be documenting the action as it happens. For more details about the change, click here.
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Launch Agency was awarded for its digital marketing work on behalf of Promised Land Dairy, by the Dallas-Fort Worth Interactive Marketing Association’s (DFWIMA) 2012 Excellence in Interactive Marketing Awards (EIMA). The award ceremony was held in downtown Dallas at Union Station.
Launch made two category submissions for work completed in 2011 for their client Promised Land Dairy, and won second place for both entries. Their work was recognized in the categories of Most Effective Online Brand Awareness, and Most Effective Use of Social Media.
Online Brand Awareness was judged by the look and feel of website creative as a reflection of the Promised Land Dairy brand. It included the site experience, overall design, usability, use of technology, etc. The Social Media category was judged by the execution of a successful online strategy directing users to a specific action. In this category, Launch designed and utilized a Promised Land Dairy Facebook Page to build awareness and track the specific site actions of Store Locator searches and Moo-mail email club signups.
“We’re proud of the exceptional results we achieved for Promised Land Dairy, and honored to be recognized by such a prestigious organization,” said Alexandra Watson, Launch’s New Media Specialist. “We are already looking forward to next year’s competiton.”
Promised Land Dairy is a Texas-based premium milk distributor that provides all-natural fluid milk made only from Jersey cows. Promised Land milk is available in a variety of sizes and flavors at major retail grocery stores.
Launch is a full-service advertising agency based in the Dallas/Fort Worth area. They are nationally recognized for award-winning creative work, and for competitively positioning and marketing both fast-growth and mature companies.
This award-winning work was also noted in the latest issue of Dairy Foods industry magazine.
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The 2012 UNT Communication Design Show was held Friday, May 11 in the gallery at the College of Visual Arts and Design. Launch awarded $1,000 scholarships to the top junior design and art direction portfolios. This year’s winners were Ryan Raschbaum for graphic design and Katie Hittle Arani for art direction. This is the sixth year that Launch has awarded scholarships to the student design and art direction majors whom Launch representatives and UNT faculty recognize as having achieved an outstanding body of creative work. The collection, which includes many local, regional and national award-winning pieces, showcases the continued excellence of the University of North Texas Communication Design program.
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This year’s SXSW Interactive conference (held annually each March in Austin, Texas) was especially overwhelming, both in terms of sheer numbers (an estimated 24,000 uber-geeks were in attendance this year) and in terms of the topics covered. In fact, this year Launch Agency got extra coverage on the social media end of the spectrum, courtesy of New Media Specialist Alexandra Watson, who will be providing her take in a second installment of this blog series titled “SXSWi 2012 Conference 3 More Trends Impacting Advertising Agencies”.
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Each year, the CACCC honors the person or organization who’s had an extraordinary impact on the abused children of Collin County. This year, the Eagle Award was presented to Launch Agency for calling attention to the good work of the Center, an organization that operated under the radar for approximately 20 years.
Agency principal Diane Seimetz on the Eagle Award, “While we don’t donate our time and talents for recognition, it’s a great feeling to know you are making a difference when you do.”
Mike Newman of the Plano Profile on the CACCC: “Their mission is a simple, to-the-point one: ‘to provide safety, healing and justice to children victimized by abuse or neglect.’ The job of accomplishing it is anything but simple.”
Launch principals Seimetz, Michael Boone and David Wilgus are grateful for the honor. And express thanks to the talented team that worked so hard on behalf of the CACCC, including Alexandra Watson, Jon Fullrich, Laura Carroll, Ryan Ingram, Reuben Miller and Alison Hamilton.
To learn more about the CACCC, visit www.cacplano.org.
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Magician. Firefighter. Messenger. Student. Diplomat. Politician. Do you ever feel that these words describe your job as an account manager?
Launch Agency’s Rob Campbell and Courtney Campbell (not related!) attended the 4A’s Account Management Workshop this past Wednesday. Sheila Campbell (also not related!) gave advice on everything – from what your job includes to growing your agency revenue to priorities and planning.
Sheila is president of Wild Blue Yonder, Inc., a consulting firm centered around organization behavior, creative thinking, and strategic planning and leadership.
As account managers, Sheila said we should look to grow revenue organically, focus on the quality of the creative work, do everything possible to ensure client marketing success, manage internal agency resources like time, money and information, and work to keep the client happy. She says it is very important to build trust with clients.
In order to earn credibility with clients, we need to be an expert in their industry, be trustworthy and have a sincere liking for and interest in other people. If you don’t think you have anything in common with your client, remember that you have this in common: you both love their business.
The all-day seminar was a great learning experience. Everyone took away at least three things that they were going to do differently because of the seminar. Rob is going to use Sheila’s ’20 minute or less’ to-do list rule, making sure that no item on his list takes more than 20 minutes to complete. And Courtney is going to share photos and updates from the agency to the client to add a personal touch.
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![UNT Scholar 2013_Whitney Smith[1] UNT 2013 Launch Scholarship Recipient Whitney Smith](http://launchagency.com/news/wp-content/uploads/2013/05/UNT-Scholar-2013_Whitney-Smith1-223x300.png)

