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A new Mercedes-Benz dealership will open soon in Grapevine, Texas. To help Park Place Dealerships tout the groundbreaking, Launch Agency created invitations to the ceremonial event using some groundbreaking printing techniques.
Printed on Cromática lavender paper, the invites have the nostalgic look and feel of architectural blueprints. Art director Reuben Miller and print producer Laura Carroll worked closely with the printer, Colormark, to attain the right effect – first adding a layer of flood metallic blue ink to create the architectural “grid,” then double-bumping the white type to make copywriter Alex Slotkin’s copy pop off the page. The invites were sent in a white mailing tube to current Park Place customers and City of Grapevine VIPs.
Launch also created an online version of the invite using the same theme. To see it for yourself, check out the animated invite.
Despite impending thunderstorms, the May 20 event counted more than 100 guests, including the mayor of Grapevine, the head of the Grapevine Chamber of Commerce and a representative from Mercedes-Benz USA.
Park Place Motorcars Grapevine is expected to open in August of 2011 and will feature a 27,000-square-foot showroom, a service shop with 71 bays, and one of only two Park Place BodyWerks paint and body shops in DFW.
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Due to some technical difficulties, the Launch Pad blog has been offline recently. But now we’re ready to resume with regular updates on all the latest agency news at Launch.
In the meantime, we will be re-posting a series of previous blog entries to get up and running again. If you subscribe to our RSS feed, you may see a number of old postings show up in your reader. Feel free to re-read or ignore as you see fit.
Thanks for your patience. We’re excited to be back!
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As the Launch Agency Summer Intern, I have been learning the ropes of agency life and discovering the truth in being a copywriter. It has been a great experience.
I am ecstatic to be working with such a talented group of individuals. Even though I’ve only been here a short while, I’ve started to learn the value of an internship – the stuff you won’t find in a classroom. While working on my personal portfolio, I could do whatever in my ads and creativity always beat practicality. However, I have learned that REAL advertising is a well-balanced mixture of the two that begins with a consumer insight and a well-crafted communication strategy.
My days are filled with concepting for clients, writing articles for the Launch Pad, and even venturing to a photo shoot or two; that is the true glory of being an intern. I’ve gotten to see aspects of real-world advertising that never would have been possible without this opportunity.
When I first visited the Launch Agency website I could just tell it had to be a cool place to work. I was right.
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