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In order to introduce the new 2011 Mercedes-Benz E-Class Cabriolet with a bang, Park Place Motorcars Dallas teamed up with Modern Luxury Dallas and designer Stanley Korshak to host an unforgettable social event. This event, dubbed the Fresh Focus Reveal Party, took place at Park Place Motorcars Dallas. 
Launch creatives Reuben Miller and Alex Slotkin created the print ad (shown to the right) that ran in Modern Luxury promoting the event. The ad was shot by the award-winning and Dallas-based photographer Stewart Cohen.
On the evening of the event, 700-plus guests, including some of us from Launch, filled the dealership to support the Suicide and Crisis Center of North Texas and experience the new E-Class Cabriolet up-close and personal. Those in attendance enjoyed a variety of drinks and freshly prepared hors d’oeuvres as the evening progressed. 
The first big reveal of the night was the fall clothing line of fashion designer Brian Reyes. Guests sat back and watched as models strutted Reyes’ stylings down the catwalk. Next, anticipation boiled as the winners of both the Fresh Focus Raffle Challenge and the 2011 Mercedes-Benz C300 Sport Raffle Vehicle were announced. The evening culminated as the women chosen to be Modern Luxury’s Fresh Faces of Fashion unveiled the redesigned 2011 E-Class Cabriolet.
Right: Launch account executives Megan Kelly and Alison Hamilton show their support.
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Park Place Motorcars members and clients alike received a sneak peek of the stunning ninth generation E-Class during three special dealership events in mid-May. Guests enjoyed fabulous appetizers and live music as they explored the sporty new sedan and coupe. The 2010 Mercedes-Benz E-Class boasts a more aggressive look and several safety innovations to assist with night vision, blind spot detection, drowsiness prevention, and even collision avoidance.
Launch Agency created the event invitation and landing page, as well as supporting elements like postcards, hangtags and signage. The account team also turned out to celebrate the new car with our client partners who worked extremely hard to put on such successful, well-attended events. Congrats, Park Place!
