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A new Mercedes-Benz dealership will open soon in Grapevine, Texas. To help Park Place Dealerships tout the groundbreaking, Launch Agency created invitations to the ceremonial event using some groundbreaking printing techniques.
Printed on Cromática lavender paper, the invites have the nostalgic look and feel of architectural blueprints. Art director Reuben Miller and print producer Laura Carroll worked closely with the printer, Colormark, to attain the right effect – first adding a layer of flood metallic blue ink to create the architectural “grid,” then double-bumping the white type to make copywriter Alex Slotkin’s copy pop off the page. The invites were sent in a white mailing tube to current Park Place customers and City of Grapevine VIPs.
Launch also created an online version of the invite using the same theme. To see it for yourself, check out the animated invite.
Despite impending thunderstorms, the May 20 event counted more than 100 guests, including the mayor of Grapevine, the head of the Grapevine Chamber of Commerce and a representative from Mercedes-Benz USA.
Park Place Motorcars Grapevine is expected to open in August of 2011 and will feature a 27,000-square-foot showroom, a service shop with 71 bays, and one of only two Park Place BodyWerks paint and body shops in DFW.
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Park Place Motorcars members and clients alike received a sneak peek of the stunning ninth generation E-Class during three special dealership events in mid-May. Guests enjoyed fabulous appetizers and live music as they explored the sporty new sedan and coupe. The 2010 Mercedes-Benz E-Class boasts a more aggressive look and several safety innovations to assist with night vision, blind spot detection, drowsiness prevention, and even collision avoidance.
Launch Agency created the event invitation and landing page, as well as supporting elements like postcards, hangtags and signage. The account team also turned out to celebrate the new car with our client partners who worked extremely hard to put on such successful, well-attended events. Congrats, Park Place!
