|
The Children’s Advocacy Center of Collin County recently held their biggest fundraiser of the year, Gala 2011, at the Hilton Anatole in Dallas. Themed “An Evening in Wine Country,” the event raised an astounding $1.1 million to aid in the fight against child abuse.
Immediately upon arrival to this incredible “must attend” formal engagement, Gala attendees were immersed into an amazing silent auction boasting everything from autographed movie memorabilia to hundreds of premium wines. Adding to the electricity was Tiffany & Co, offering goers a chance at winning breathtaking jewelry while longtime Launch client Park Place Dealerships sold raffle tickets for a chance to take home a brand-new Lexus IS C Convertible.
After nibbling on a variety of hors d’oeuvers while perusing and bidding on the vast array of auction items, the evening continued into the grand ballroom. Beautifully decorated, guests enjoyed flickering candlelight and amazing floral arrangements overflowing with sunflowers as they made their way to their tables.
As a three-course meal was served, a live auctioneer entertained guests, offering bidders a chance at many exclusive travel opportunities, experiences and one of a kind items. Included were trips to Napa Valley and the Caribbean, the chance to drive a NASCAR racecar and exquisite jewelry.
Two-time Grammy Award winner, Kenny Loggins, had the honor of closing out the evening. The artist rocked the stage, performing hit after hit, including “Footloose” and Top Gun’s “Danger Zone.” The brilliant singer-songwriter delivered a standout performance giving CACCC supporters the experience of a lifetime.
Launch Agency is proud to be a continuing sponsor of the CACCC and work in partnership with this incredible non-profit organization. We were honored to produce the event’s Impact Moment, a touching video that reminded attendees of the special benefactors of the evening – the children of Collin County. Special thanks to the all the people and partners who donated time and resources in producing the video: Reuben Miller, art director; Ryan Ingram, copywriter; Alison Hamilton, account service; Laura Carroll, producer; Jon Fullrich, video editor; Manny Rodriguez, videographer; Keith Burtwell, voice over; CUT, sound editor; as well as the children and families who volunteered as talent.
Client News | (0) Comments
|
The Children’s Advocacy Center of Collin County serves the county’s most vulnerable residents: abused and neglected children. They employ a multi-disciplinary approach that unites the efforts of therapists, law enforcement, legal and medical professional to ensure a higher conviction rate of offenders and less trauma for the children. The Center also provides resources to support their families, from fulfilling basic needs to supplying ongoing counseling to help them recover.
As a non-profit that relies on donors to provide these services, the CAC understands the power of a strong, recognizable brand. When it came time for a new logo and marketing strategy, they turned to their Plano-based neighbors at Launch Agency to develop a logo that better communicated the Center’s mission to provide safety, healing and justice. They also wanted a more professional mark to represent their highly trained specialists and the serious work they do.
Led by creative director Diane Seimetz and art director Reuben Miller, Launch’s logo solution successfully accomplishes both objectives – using a shield as a symbol of protection, integrated with a child inside striking a joyful pose. Reuben chose green because it signifies life, growth and rebirth.
Launch is proud to support such a worthwhile cause and hopes the new logo furthers their critically important mission. To learn more about the Children’s Advocacy Center of Collin County, preventing child abuse and how you can help, please visit http://www.cacplano.org.
