smart USA named Launch agency of record for their business-to-business advertising.  This was the result of hard — and creative — work and entrepreneurial thinking for our longtime client, Park Place Dealerships.

It all started with our award-winning out-of-home and TV campaign for smart center Dallas & smart center Fort Worth. After those initiatives, Launch created a corporate fleet program for the two smart centers to further generate traffic and spur new car sales. This program drew the interest of the smart USA headquarters, which requested Launch develop a national program for the brand.

Alex Slotkin and Diane Seimetz crafted the witty, err “smart,” headlines; Richard Wezensky and Brent Richison developed the clean, tasteful designs.

Here’s a peek at some of the smart work thus far:

If you’d like to see more of our work, or to take a test drive, just stop by a smart center near you.