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First impressions can mean everything. And Jaguar Plano made a memorable one at their Grand Opening event. Guests were met by two women, dressed from head to toe in jaguar print, greeted those entering the newest Park Place dealership. The “Jaguar models” greeted over 200 guests who came for an evening of sleek cars, delectable food, and charitable support for a good cause.
Partial credit for the evening’s success is due to Launch creatives Alex Slotkin and Richard Wezensky, who created a stylish event invitation featuring a stunning profile of a chrome jaguar that “leapt” out of the envelope when opened. Megan Kelly and Alison Hamilton were the account executives on this piece, and Laura Carroll handled print production. 
Launch also worked with editor Travis Coan to create a music video which highlighted the evolution — and growth — of Jaguar as a brand and Park Place as the area’s premier auto dealerships. The video featured classic film of Jaguars dating back to the 1960s, shots of the very first Park Place dealership, and stunning footage of the new Jaguar XJ.
Above: Jason Giles, Megan Kelly, Michael Boone, and Alison Hamilton from Launch, along with Rob Sumner, Director of Marketing for Park Place Dealerships, show support for both the new Jaguar dealership and Children's Medical Center at Legacy, the beneficiary of the evening.
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A new Mercedes-Benz dealership will open soon in Grapevine, Texas. To help Park Place Dealerships tout the groundbreaking, Launch Agency created invitations to the ceremonial event using some groundbreaking printing techniques.
Printed on Cromática lavender paper, the invites have the nostalgic look and feel of architectural blueprints. Art director Reuben Miller and print producer Laura Carroll worked closely with the printer, Colormark, to attain the right effect – first adding a layer of flood metallic blue ink to create the architectural “grid,” then double-bumping the white type to make copywriter Alex Slotkin’s copy pop off the page. The invites were sent in a white mailing tube to current Park Place customers and City of Grapevine VIPs.
Launch also created an online version of the invite using the same theme. To see it for yourself, check out the animated invite.
Despite impending thunderstorms, the May 20 event counted more than 100 guests, including the mayor of Grapevine, the head of the Grapevine Chamber of Commerce and a representative from Mercedes-Benz USA.
Park Place Motorcars Grapevine is expected to open in August of 2011 and will feature a 27,000-square-foot showroom, a service shop with 71 bays, and one of only two Park Place BodyWerks paint and body shops in DFW.
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In order to introduce the new 2011 Mercedes-Benz E-Class Cabriolet with a bang, Park Place Motorcars Dallas teamed up with Modern Luxury Dallas and designer Stanley Korshak to host an unforgettable social event. This event, dubbed the Fresh Focus Reveal Party, took place at Park Place Motorcars Dallas. 
Launch creatives Reuben Miller and Alex Slotkin created the print ad (shown to the right) that ran in Modern Luxury promoting the event. The ad was shot by the award-winning and Dallas-based photographer Stewart Cohen.
On the evening of the event, 700-plus guests, including some of us from Launch, filled the dealership to support the Suicide and Crisis Center of North Texas and experience the new E-Class Cabriolet up-close and personal. Those in attendance enjoyed a variety of drinks and freshly prepared hors d’oeuvres as the evening progressed. 
The first big reveal of the night was the fall clothing line of fashion designer Brian Reyes. Guests sat back and watched as models strutted Reyes’ stylings down the catwalk. Next, anticipation boiled as the winners of both the Fresh Focus Raffle Challenge and the 2011 Mercedes-Benz C300 Sport Raffle Vehicle were announced. The evening culminated as the women chosen to be Modern Luxury’s Fresh Faces of Fashion unveiled the redesigned 2011 E-Class Cabriolet.
Right: Launch account executives Megan Kelly and Alison Hamilton show their support.
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The Children’s Advocacy Center of Collin County held its annual fundraiser at the Hilton Anatole, Dallas, and Launchers Alison Hamilton, Reuben Miller, and Diane Seimetz were on hand. Reuben designed the Center’s new brand identity earlier this year, and along with Diane and Alison, helped create the on-stage presentation “Impact Moment,” which depicted the struggles of abused children, and the relief the Center provides.
The gala’s theme this year was “Rock On!” and that it did. The band, World Classic Rockers, was the featured entertainment, consisting of former members from Santana, Journey, Boston, Steppenwolf, Toto, and Lynyrd Skynyrd. In addition to the entertainment, both live and silent auctions were held with all proceeds going to the Children’s Advocacy Center.
The event was chaired by local philanthropist Carolyn Speese—wife of Advocacy Center Board President, and Rent-A-Center CEO, Mark Speese (a long-time Launch client). A key sponsor of the event was Launch client Park Place Lexus, which generously donated several Lexus vehicles to the raffle.
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A table of Launch Agency staffers, along with Park Place Marketing Director Rob Sumner, attended the Dallas Ad League’s 2010 Addy Awards, hoping to bring home plenty of trophies, just like we did in 2009. The Addy Awards recognize excellence in advertising across a variety of categories, and Launch proudly took home seven awards for our work over the past year.
Our first two wins of the night were for Park Place’s smart center Dallas/Fort Worth. The smart “Fit In Anywhere” TV spot took silver in the Local Television category, and the animated smart holiday email/screensaver took gold in the Interactive Media category.
View the winning smart center tv spot.
In the category of Public Service, Launch cleaned up with five wins. The “Warning Signs” poster campaign for The Voice Foundation won four individual awards (a gold, two silvers and a bronze), along with a silver for the entire campaign.
View the winning Campaign Posters
The Launch team behind the smart work included Richard Wezensky, Alex Slotkin, David Wilgus, Diane Seimetz, Megan Kelly and Alison Hamilton. Digital Quill Productions produced flash animation for the screensaver. The TV spot was animated by Janimation.
The Launch team for The Voice Foundation included Dean Oram, Kevin Byrd, David Wilgus, Diane Seimetz and Alison Hamilton. Randal Ford was the photographer. Retouching by Portus Imaging.
See more fun from the Addy Awards.
UPDATE: smart screensaver won Gold at Regional Addys. Now on to the Nationals!
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To introduce the world’s first dedicated luxury hybrid sedan to DFW, Park Place Lexus Plano and Park Place Lexus Grapevine threw two exciting reveal events with the help of Launch Agency. Featuring delicious appetizers catered by NYLO Hotels (another Launch client), along with Rain Organics Vodka “Eco-tinis” and “Lexus Lemonades,” the bashes were a fun, inspiring look at a more eco-friendly automotive future.
Launch was responsible for the events’ invitations, as well as event signage and videos that hyped the fuel efficiency and sustainability of the stunning new Lexus HS 250h. A large force of Launchers showed up and got green at the events. According to Liz Tankersley, Marketing Manager for Park Place Dealerships, and the person in charge of these soirees, “Launch has been an amazing collaborative partner on our events from concept to execution. Our recent Hello Someday HS 250h events are yet another great example. Their team is instrumental in keeping the branding and focus relevant for today’s luxury car buyer.”
View photos from the events on the Facebook pages for Lexus Plano and Lexus Grapevine.
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Launch proudly took home six trophies at the 2009 Dallas ADDY Awards, including BEST OF SHOW – Print for the Park Place/smart center Dallas poster campaign.
Our work for smart center Dallas also won Gold ADDY Awards in the Collateral Material category and two additional Gold trophies in the same category for the “status thimble” and “carmeleon” posters.
To cap off the night, Launch took home two Silver ADDY Awards in the Consumer/Trade category, one for an ad touting Brazilian steak house Fogo de Chão and another for Park Place Dealerships’ “Website Grand Opening.” Among the Launchers who contributed to the award-winning work were Richard Wezensky, Alex Slotkin, and Launch Creative Principals, Diane Seimetz and David Wilgus.
Next, the smart campaign went on to regionals. At the Tenth District ADDY Award Show, we walked away with three trophies for the smart center Dallas work: one Gold ADDY Award for the poster campaign, another Gold for “status thimble” and a Silver for “Carmeleon.”
Continuing the streak of victories, the smart center Dallas poster campaign was also awarded a Bronze at the Dallas Society for Visual Communicators Show.
See below for the Launch winners:
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The rain didn’t stop Porsche enthusiasts from coming out on Saturday, May 16 for Park Place Porsche PorscheFest 09. Complete with raffles, vintage Porsche models, and even the rare Porsche Carrera GT, this event was an homage to the legendary Porsche brand and all who love it. Park Place Porsche also helped raise money towards the Cattle Baron’s Ball benefiting the American Cancer Society. Launch, the longtime advertising agency for Park Place Dealerships, created the official PorscheFest logo, email invitation and landing page. In addition, several staffers attended the event and supported the cause. View all event pictures posted on our Flickr site.
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Park Place Motorcars members and clients alike received a sneak peek of the stunning ninth generation E-Class during three special dealership events in mid-May. Guests enjoyed fabulous appetizers and live music as they explored the sporty new sedan and coupe. The 2010 Mercedes-Benz E-Class boasts a more aggressive look and several safety innovations to assist with night vision, blind spot detection, drowsiness prevention, and even collision avoidance.
Launch Agency created the event invitation and landing page, as well as supporting elements like postcards, hangtags and signage. The account team also turned out to celebrate the new car with our client partners who worked extremely hard to put on such successful, well-attended events. Congrats, Park Place!
