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NYLO Hotels recently unveiled their latest in chic hotel lodging, NYLO Dallas/Las Colinas. To help capture the hip essence of this boutique business and leisure hotel, Launch worked with Dallas-based photographer Brian Braun, whose striking shots of some of Big D’s most iconic structures have put him in high demand. Flip through the image gallery below from the NYLO shoot, or you can view his full portfolio here.
Launch’s relationship with NYLO dates back to 2007, as ground was breaking on their first location, NYLO Plano @ Legacy — a stylish, loft-style hotel with ultramodern accommodations. The Launch agency team (including Principals/Creative Directors Diane Seimetz and David Wilgus, account executive Ashley O’Beirne, writer Alex Slotkin, production manager Laura Carroll) were instrumental in building NYLO’s brand identity and launching the brand with magazine ads, in-room collateral, printed materials, the website and the tagline “Stay Unique.”
Looking for a cool, affordable boutique hotel room? Check out NYLO.
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As the world’s leading organization dedicated to voice medicine, science and education, the Voice Foundation plays a vital role in raising consumer awareness of voice disorders. The big challenge is overcoming people’s tendency to ignore minor voice issues until they become major problems.
Launch stepped up to the challenge with a pro bono poster campaign of arresting images that sufferers can relate to. Each highlights different warning signs of voice disorders, which hopefully prompt viewers to take action sooner. All four portraits were shot by famed Austin photographer Randal Ford, who’s created memorable images for brands including AT&T and Southwest Airlines and magazines such as Texas Monthly and Fast Company. View Randal’s portfolio of people, animals, still lives, and environments. Both he and his longtime retoucher, Portus Imaging in L.A., generously reduced their fees to accommodate the project’s limited budget.
The creative team on the project included art director Dean Oram and writer Kevin Byrd. As World Voice Day draws nearer in spring 2010, look for other extensions of the Voice Foundation campaign.
