|
A table of Launch Agency staffers, along with Park Place Marketing Director Rob Sumner, attended the Dallas Ad League’s 2010 Addy Awards, hoping to bring home plenty of trophies, just like we did in 2009. The Addy Awards recognize excellence in advertising across a variety of categories, and Launch proudly took home seven awards for our work over the past year.
Our first two wins of the night were for Park Place’s smart center Dallas/Fort Worth. The smart “Fit In Anywhere” TV spot took silver in the Local Television category, and the animated smart holiday email/screensaver took gold in the Interactive Media category.
View the winning smart center tv spot.
In the category of Public Service, Launch cleaned up with five wins. The “Warning Signs” poster campaign for The Voice Foundation won four individual awards (a gold, two silvers and a bronze), along with a silver for the entire campaign.
View the winning Campaign Posters
The Launch team behind the smart work included Richard Wezensky, Alex Slotkin, David Wilgus, Diane Seimetz, Megan Kelly and Alison Hamilton. Digital Quill Productions produced flash animation for the screensaver. The TV spot was animated by Janimation.
The Launch team for The Voice Foundation included Dean Oram, Kevin Byrd, David Wilgus, Diane Seimetz and Alison Hamilton. Randal Ford was the photographer. Retouching by Portus Imaging.
See more fun from the Addy Awards.
UPDATE: smart screensaver won Gold at Regional Addys. Now on to the Nationals!
Agency News,Client News | (0) Comments
|
As the world’s leading organization dedicated to voice medicine, science and education, the Voice Foundation plays a vital role in raising consumer awareness of voice disorders. The big challenge is overcoming people’s tendency to ignore minor voice issues until they become major problems.
Launch stepped up to the challenge with a pro bono poster campaign of arresting images that sufferers can relate to. Each highlights different warning signs of voice disorders, which hopefully prompt viewers to take action sooner. All four portraits were shot by famed Austin photographer Randal Ford, who’s created memorable images for brands including AT&T and Southwest Airlines and magazines such as Texas Monthly and Fast Company. View Randal’s portfolio of people, animals, still lives, and environments. Both he and his longtime retoucher, Portus Imaging in L.A., generously reduced their fees to accommodate the project’s limited budget.
The creative team on the project included art director Dean Oram and writer Kevin Byrd. As World Voice Day draws nearer in spring 2010, look for other extensions of the Voice Foundation campaign.
