Launch Agency was recognized with four awards by the Dallas-Fort Worth Interactive Marketing Association’s (DFWIMA) 2013 Excellence in Interactive Marketing Awards (EIMA) for its digital marketing work. The award ceremony was May 9, 2013 at the Omni hotel in downtown Dallas.
The DFWIMA Excellence in Interactive Marketing awards banquet is an annual event recognizing DFW area leaders in the field. The 2013 winners demonstrated thought leadership, superior execution, outstanding metrics, and innovation in areas of online, interactive marketing from work completed in 2012. Entries were submitted entirely online (via custom webpages and entry forms) and judged by a distinguished panel comprised of representatives from academia and media. Entries were judged according to 1) creative (execution and functionality), 2) clarity of advertising message, 3) performance, and 4) overall experience.
Nature Nate’s Honey website was awarded 1st place for Most Effective Online Brand Awareness Campaign. Online Brand Awareness was judged by the look and feel of website creative as a reflection of the brand, including the site experience, overall design, usability, use of technology, etc. Nature Nate’s is a Texas-based premium honey distributor that provides raw, unfiltered, regional honey in major grocery retailers.
Promised Land Dairy‘s rich media banner campaign was awarded 2nd place in both the Best of Show and Most Innovative Online Brand Creative categories. The Best of Show placement indicated the 2nd highest score of all entries, across all categories. The rich media banner campaign consisted of pre-expanding rich media ads created by Launch Agency, delivered on the Rocketfuel display platform via Pointroll. Each 4-week flight featured a video unit of a dairy farmer pulling a wheelbarrow of milk canisters across the computer screen. The farmer would fall, causing the milk to “spill” into an integrated 300×250 companion unit containing the farm-fresh ingredients specific to that quarter’s seasonal flavor of milk. The resulting ad unit highlighted one of Promised Land Dairy’s seasonal varieties, including Very Berry Strawberry, Mooberry Blueberry, Creamy Dreamy Orange, and Marvelous Mocha. Promised Land Dairy is a Texas-based premium milk made only from Jersey cows, available in a variety of sizes and flavors at major retail grocery stores.
The Children’s Advocacy Center of Collin County (CACCC) Gala “Impact Moment video” was awarded 3rd place in the Most Effective Non-Profit/ Public Service Campaign category. The 2012 Impact video was a 90 second film which showed the severity of child abuse in Collin County through numerical facts and statistics, described the wide scope of services available and delivered a compelling call to action to support the mission of the CACCC. The video debuted at the 2012 annual fundraising Gala to an audience of more than 900 attendees and has been used since as a PSA piece. The CACCC’s mission is to bring safety, healing and justice to children victimized by abuse or neglect. They have provided free services to over 43,000 children to-date.
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Launch Agency was awarded for its digital marketing work on behalf of Promised Land Dairy, by the Dallas-Fort Worth Interactive Marketing Association’s (DFWIMA) 2012 Excellence in Interactive Marketing Awards (EIMA). The award ceremony was held in downtown Dallas at Union Station.
Launch made two category submissions for work completed in 2011 for their client Promised Land Dairy, and won second place for both entries. Their work was recognized in the categories of Most Effective Online Brand Awareness, and Most Effective Use of Social Media.
Online Brand Awareness was judged by the look and feel of website creative as a reflection of the Promised Land Dairy brand. It included the site experience, overall design, usability, use of technology, etc. The Social Media category was judged by the execution of a successful online strategy directing users to a specific action. In this category, Launch designed and utilized a Promised Land Dairy Facebook Page to build awareness and track the specific site actions of Store Locator searches and Moo-mail email club signups.
“We’re proud of the exceptional results we achieved for Promised Land Dairy, and honored to be recognized by such a prestigious organization,” said Alexandra Watson, Launch’s New Media Specialist. “We are already looking forward to next year’s competiton.”
Promised Land Dairy is a Texas-based premium milk distributor that provides all-natural fluid milk made only from Jersey cows. Promised Land milk is available in a variety of sizes and flavors at major retail grocery stores.
Launch is a full-service advertising agency based in the Dallas/Fort Worth area. They are nationally recognized for award-winning creative work, and for competitively positioning and marketing both fast-growth and mature companies.
This award-winning work was also noted in the latest issue of Dairy Foods industry magazine.
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One of our own is honored to be able to share her knowledge and expertise on radio marketing. Launch co-founder and principal Diane Seimetz has been invited to participate as a panelist at the Radio On! Creative Workshop, located in downtown Dallas, on March 7th. She will discuss the experiences she’s had working closely with such clients as Park Place Dealerships, Sam’s Club, Promised Land Dairy and others, and how to write engaging, compelling radio creative.
Diane will be joined on the panel by:
- Chris Smith, Group Creative Head, The Richards Group.
- Aldo Quevedo, President, Dieste.
- Paco Olavarrieta, Chief Content Curator, Dieste.
- Ricky Roo, VP Creative, TM Studios.