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While my time at Launch was brief, the amount of experience I gained was not. I was pleasantly surprised at the amount of work I was given and the amount of my copy that made it to print. Not only did I get to write to my heart’s content, I also got to sit in on radio recordings, photo shoots, client presentations and, of course, fill plenty of coffee mugs (only for myself, though). Not to mention, I received great coaching from senior copywriters Kevin Byrd and Alex Slotkin.
During my first week, I may have been fooled into thinking a bathroom pass was a required hallway companion, but I also worked on my first brochure. I wrote copy for direct mail pieces, websites, a press release, blog entries, magazine and newspaper ads and even some tweets — on subjects ranging from babies to luxury automobiles. And to top it off, I have a sneaking suspicion that Launch Principal Diane Seimetz helped me land a full-time copywriting position, at Kolar in Austin.
Originally, I took the internship to further refine my writing skills, but I also learned HTML, how to work with voice talent, what type of sand to use for a beach scene, how to work with the account team and how a healthy relationship should work between agency folk and client marketing teams. Now that my time is winding down at Launch, I can say I’m glad I spent my summer here; the experience I’ve gained will prove invaluable.
A word to future Launch copywriting interns: if you want an internship where you’ll be thrust right into the action and treated like a young professional, Launch is a great proving ground.
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Randall Kenworthy, recent SMU grad and standout by-product of its Method Creative program, is assisting Launch this summer as our writing intern.
Fresh from a trip to NYC for the One Show Education Festival, he’s looking forward to expanding his portfolio, learning more about the craft of copywriting and the advertising agency business and doing his part to “punk” the other interns as they come join Launch.
Randall’s one of those rare types who knew way back in 9th grade what career path he wanted to pursue. Check back throughout the summer to see how the real ad biz jives with his lifelong expectations. To learn more and check out his stellar student portfolio, visit randallkenworthy.com. You can also follow his exploits on Twitter.
