One of our own is honored to be able to share her knowledge and expertise on radio marketing. Launch co-founder and principal Diane Seimetz has been invited to participate as a panelist at the Radio On! Creative Workshop, located in downtown Dallas, on March 7th. She will discuss the experiences she’s had working closely with such clients as Park Place Dealerships, Sam’s Club, Promised Land Dairy and others, and how to write engaging, compelling radio creative.
Diane will be joined on the panel by:
- Chris Smith, Group Creative Head, The Richards Group.
- Aldo Quevedo, President, Dieste.
- Paco Olavarrieta, Chief Content Curator, Dieste.
- Ricky Roo, VP Creative, TM Studios.
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Have you checked out the incredible wine selection at Sam’s Club lately? If so, you know they carry a vast varietal assortment from all around the world—New Zealand, Italy, France, Canada, Washington, Oregon and, of course, California.
Diane Seimetz, principal, and Megan Lucy Neal, account service for Launch Agency, recently had the privilege to travel to Napa Valley with the Sam’s Club wine buying team. Trekking alongside them was videographer John Carstarphen to partake in—and film—a behind-the-scenes tour of the legendary Robert Mondavi Winery. The team also had the opportunity to conduct an interview with fifth-generation West Coast winemaker, Joel Gott.
Launch will next produce a short film describing the great lengths the buying team undergoes to place high-quality, delicious, affordably priced wines in every Sam’s Club. This video is part of a series Launch is creating on various categories of unique, world-class products available at Sam’s Club.
So the next time you are craving a crisp, cool glass of pinot grigio or another varietal for your summer entertaining, shop Sam’s Club and check out the vast selection of wine. We’re sure you’ll find something you like!
View the slideshow below for some of the best from Napa:
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Sam’s Club searches the world – literally – to discover delicious seafood and negotiate the best prices on behalf of their Members. Last month Jason Giles, Launch Agency account manager, traveled to Brussels, Belgium to attend the world’s largest seafood fair, the 2011 European Seafood Exposition.
Giles accompanied – and filmed, along with videographer John Carstarphen – Sam’s Club buyers as they sourced, sampled and selected the highest quality seafood to ultimately offer Members in the U.S. The film footage will be edited into a short video, part of a series Launch Agency is producing for Sam’s Club, and will highlight the lengths buyers go to in order to secure the highest quality, freshest seafood for Members – in addition to ensuring the product is sourced in a sustainable manner.
From Chile to Norway to Asia, countries from all over the globe were represented in Brussels. See photos of Jason’s travels below, and stay tuned for more; the Sam’s Club quest for the best seafood will take Jason and the team to Copper River, Homer and Anchorage, Alaska next month.
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Introducing the newest Account Exec to grace the hallowed halls of Launch Agency, Megan Lucy James (or ML, as she’s often called). Megan Lucy comes to Launch from Bentonville, Arkansas where she was a vital part of the Sam’s Club marketing department for 2½ years. Now she‘s diving into the agency side of the business as we expand our account team to accommodate new clients.
Sam’s Club was Megan Lucy’s first job after graduating from the University of Arkansas (she will “Call the Hogs” if you ask her), where she majored in Journalism, specializing in Advertising and PR. She met her fiancé, Joe, while completing her college internship at a local bank. They hit it off, started dating, and now they’re getting hitched in June. Congrats!
Other fun facts about ML? Her mom was such a huge fan of the 80’s miniseries, The Thornbirds, that she named her daughter after the leading lady character Megan (also known as Meggie ). ML‘s fave food is sushi; we’ll have to school her on proper Tex-Mex. When asked to compare Texas to Arkansas, she diplomatically replied, they re both very different, but also fantastic. And finally, when asked about our wacky antics here at Launch, she said she likes everyone and it’s starting to feel like home.
Welcome to the family, Megan Lucy!
Everyone brought their favorite recipes and family specialties to share. There were plenty of appetizers, three different potato dishes, classic green bean casserole and stuffing, and the main entrees – a delicious Turkey and spiral-sliced ham – purchased from Sam’s Club. And what would the Launchgiving feast be without Creative Director Dave Wilgus’ famous “Lime Dream Salad” (it’s a dessert, it’s a fruit serving, it’s a salad!)? Some of the more popular dishes included KC DeFranco’s homemade sausage and fennel stuffing, Lee Jones’s sweet potato casserole (compliments of Pioneer Woman) and Megan Kelly’s cheesy potato casserole.
Everyone saved room for dessert including two pies, also from Sam’s Club. But the dessert winner was Aspen Taylor’s Pumpkin Gooey Buttercakes. See all the photos from the Launch Thanksgiving Feast in the slideshow below.