The 2011 Dallas ADDY awards were held this past Thursday, February 17th, and once again, Launch came home with a sizable share of the awards. Launch was awarded 10 trophies in all, and in a strangely consistent fashion, all of them were silver.
In a true “meta” moment, four of the trophies were awarded for work Launch did in order to promote the ADDY event itself. Each of the three posters won individual trophies, as well as one for the campaign as a whole. Work from this campaign, dubbed “Suffer for Your Art,” adorned the event space, from posters at the entrance to on-screen display graphics at either side of the stage.
The “Suffer for Your Art” theme also continued throughout the night as part of a crowd-pleasing video Launch created with acclaimed director Jeff Bednarz and Directorz executive producer Jeremy Besser. The video featured Dallas advertising luminaries describing some of the bizarre and hilarious challenges they’ve faced in producing award-winning advertising. They were edited with the considerable talent of Charlie Uniform Tango (Lola Lott; executive producer, Jack Waldrip, editor; Alex Campos, assistant editor; and Dave Slack, graphic artist).
Launch also took home three awards for its Children’s Advocacy Center posters. Each of these public service concepts, dubbed “Bear” and “Robot”, took home a trophy each, and again, the overall campaign won a trophy as well.
Another pair of trophies was awarded to Launch for its work on smart USA sales promotion materials, including one for a smart sales kit and another for a series of smart product info sheets. And, finally, Launch won its tenth trophy of the night for a small-space ad produced for smart center Dallas & Fort Worth, titled “the half monty.”
All in all, it was just the latest in a string of successful Dallas ADDY shows for Launch. Here’s looking forward to a repeat performance in 2012.
smart USA named Launch agency of record for their business-to-business advertising. This was the result of hard — and creative — work and entrepreneurial thinking for our longtime client, Park Place Dealerships.
It all started with our award-winning out-of-home and TV campaign for smart center Dallas & smart center Fort Worth. After those initiatives, Launch created a corporate fleet program for the two smart centers to further generate traffic and spur new car sales. This program drew the interest of the smart USA headquarters, which requested Launch develop a national program for the brand.
Alex Slotkin and Diane Seimetz crafted the witty, err “smart,” headlines; Richard Wezensky and Brent Richison developed the clean, tasteful designs.
Here’s a peek at some of the smart work thus far:
If you’d like to see more of our work, or to take a test drive, just stop by a smart center near you.
A table of Launch Agency staffers, along with Park Place Marketing Director Rob Sumner, attended the Dallas Ad League’s 2010 Addy Awards, hoping to bring home plenty of trophies, just like we did in 2009. The Addy Awards recognize excellence in advertising across a variety of categories, and Launch proudly took home seven awards for our work over the past year.
Our first two wins of the night were for Park Place’s smart center Dallas/Fort Worth. The smart “Fit In Anywhere” TV spot took silver in the Local Television category, and the animated smart holiday email/screensaver took gold in the Interactive Media category.
In the category of Public Service, Launch cleaned up with five wins. The “Warning Signs” poster campaign for The Voice Foundation won four individual awards (a gold, two silvers and a bronze), along with a silver for the entire campaign.
View the winning Campaign Posters
The Launch team behind the smart work included Richard Wezensky, Alex Slotkin, David Wilgus, Diane Seimetz, Megan Kelly and Alison Hamilton. Digital Quill Productions produced flash animation for the screensaver. The TV spot was animated by Janimation.
The Launch team for The Voice Foundation included Dean Oram, Kevin Byrd, David Wilgus, Diane Seimetz and Alison Hamilton. Randal Ford was the photographer. Retouching by Portus Imaging.
See more fun from the Addy Awards.
UPDATE: smart screensaver won Gold at Regional Addys. Now on to the Nationals!