In honor of the couples’ holiday, Smart USA asked Launch to create vehicle wraps to promote the Smart ForTwo for Valentine’s Day. USA Today thought the results were pretty enough to print, and did so in their article about the collaboration.
The wrap themes for Smart USA’s two-seater, the Smart ForTwo, center on love, couples, and matters of the heart. The Launch designs were added to Smart USA’s existing gallery of custom wraps and are available online for viewing and purchase at smartusa.com/valentine.
Each design turns the Smart ForTwo into a Valentine’s card on wheels—the perfect medium for lovely expressions. Smart’s Valentine’s Expressions set the bar higher than the chocolate and flower standard of years past.
USA Today wrote about the romantic wraps in an article for the automotive section. And in it, contended that the Smart ForTwo is the only car that could pull off the look.
Launch is happy that Smart USA would be its Valentine. And just as proud to have the collaboration featured by USA Today. Read the USA Today article here.
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smart USA named Launch agency of record for their business-to-business advertising. This was the result of hard — and creative — work and entrepreneurial thinking for our longtime client, Park Place Dealerships.
It all started with our award-winning out-of-home and TV campaign for smart center Dallas & smart center Fort Worth. After those initiatives, Launch created a corporate fleet program for the two smart centers to further generate traffic and spur new car sales. This program drew the interest of the smart USA headquarters, which requested Launch develop a national program for the brand.
Alex Slotkin and Diane Seimetz crafted the witty, err “smart,” headlines; Richard Wezensky and Brent Richison developed the clean, tasteful designs.