On August 10, Launch Agency principal/creative director Diane Seimetz, was a part of the 3-member panel at the monthly Dallas Ad League luncheon. The panel topic was on the benefits of doing pro bono work in the advertising industry. Other panelists included Elba Intriago from INSPIRE!, Brian Nadurak from Click Here, and Angelo Antoline from mundayMorning Creative, who was the panel moderator.
Diane presented some of the award-winning pro bono work Launch has done for very special clients such as The Voice Foundation, Children’s Advocacy Center of Collin County, The Rise School and Susan G. Komen for the Cure. She also spoke about Launch’s involvement in the American Heart Association’s Dallas Heart Walk, which had special meaning to her and the whole Launch family.
A highlight of the luncheon was the inspirational stories that were shared by the panelists. After each member on the panel spoke about their agency’s own pro bono work and philosophy, they answered questions on the pros and cons of these assignments.
The panel stressed the importance of keeping the same agency processes with pro bono clients as done with paying clients. Making sure the charity’s mission aligns with your agency’s mission and values is also important before establishing a relationship. Agency bandwidth and resources are also huge factors. Using the agency’s clout and resources can be key in getting work produced for very little to no cost.
It was agreed that in every case, pro bono work should be your agency’s best work; something to be proud of that truly helps the cause!
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“IMAGINE” AD VOTED TOP 10 BEST AD IN A WEEKLY NEWS MAGAZINE.
Created by Dallas-based advertising agency Launch, the ad was recognized as one of the top ten in capturing the highest level of recall and readership. ”Imagine,” one in a campaign of three print ads, utilized the sharp contrast of pink on black and direct eye contact to capture the attention of the reader. It ran in Newsweek beginning 4Q 2008.
“The model’s eyes appear to be fixed directly on the reader. Direct eye contact has been repeatedly linked with high levels of reader involvement in MRI Starch studies – due to its capacity to command attention and increase the sense of intimacy and connection with the ad’s content,” says Michael Galin, AdAge.
“It is always gratifying to do creative work that gets positive results, helps achieve objectives and garners recognition,” stated Launch Agency Principal, Creative Director, Diane Seimetz. “But to have that success for a cause as important as Susan G. Komen For The Cure is especially meaningful.”
The Imagine ad was one of three ads to run in the campaign, which included print, out-of-home and a micro-site, www.thisistheribbon.org. For more information on how to get involved with Susan G. Komen for the Cure, visit www.komen.org.