Launch Agency Debuts Breast Cancer Awareness Ad Campaign for Susan G Komen Foundation
By: admin | Published: 04/17/09

“IMAGINE” AD VOTED TOP 10 BEST AD IN A WEEKLY NEWS MAGAZINE.

Dallas-based Susan G. Komen for the Cure and Launch Agency were recognized for their “Imagine” ad campaign in a recent issue of AdAge as one of the “best ads in weekly news magazines” for 2008.

GoodHousekeepingProof Created by Dallas-based advertising agency Launch, the ad was recognized as one of the top ten in capturing the highest level of recall and readership.  ”Imagine,” one in a campaign of three print ads, utilized the sharp contrast of pink on black and direct eye contact to capture the attention of the reader. It ran in Newsweek beginning 4Q 2008.

“The model’s eyes appear to be fixed directly on the reader.  Direct eye contact has been repeatedly linked with high levels of reader involvement in MRI Starch studies – due to its capacity to command attention and increase the sense of intimacy and connection with the ad’s content,” says Michael Galin, AdAge.

“It is always gratifying to do creative work that gets positive results, helps achieve objectives and garners recognition,” stated Launch Agency Principal, Creative Director, Diane Seimetz. “But to have that success for a cause as important as Susan G. Komen For The Cure is especially meaningful.”

The Imagine ad was one of three ads to run in the campaign, which included print, out-of-home and a micro-site, www.thisistheribbon.org.  For more information on how to get involved with Susan G. Komen for the Cure, visit www.komen.org.

Diane Seimetz Honored as Woman of Excellence
By: Alison | Published: 02/13/09

Launch Agency Principal Diane Seimetz receives prestigious Woman of Excellence Award by National Association of Professional and Executive Women.

In recognition of her outstanding contribution to the advertising industry, the National Association of Professional and Executive Women has recognized Dallas ad veteran Diane Seimetz with the Woman of Excellence Award.  The Association is dedicated to providing professional resources, education and marketing expertise to executive women nationwide, and extends this honor to those who display exceptional leadership skills in their field.
 Seimetz, along with partners David Wilgus and Michael Boone, is principal of LAUNCH, a boutique brand development, marketing and advertising agency in Dallas, Texas.  The company specializes in consumer brand launches and relaunches, counting such companies as online dating giant Match.com, the Paris Hotel Las Vegas, Hotels.com, the Park Place luxury car dealership group, NYLO Hotels, rent-to-own leader Rent-A-Center, Fogo de Chao Brazilian Steakhouse, upscale girls’ salon Sweet and Sassy, the Fort Worth Star-Telegram, Susan G. Komen for the Cure, RadioShack brand PointMobl and others as clients.  The agency has been recognized as one of the fastest growing businesses in the region, and has earned a national reputation for strategic and creative excellence.
In addition to membership in the American Advertising Federation (AAF), American Association of Advertising Agencies (AAAA), Seimetz is active in her church, local animal shelter, Marketing Board for the University of Northern Texas, Gamma Phi Beta sorority, the DFW Interactive Marketing Association and Women on the Web.


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