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Launch Agency digital & social media planner, Alexandra Watson, just passed Google’s AdWords certification exams in advanced search engine marketing. She is now a Google AdWords certified professional. Alexandra was also awarded a DFWIMA (Dallas-Ft Worth Interactive Marketing Association) scholarship for excellence in interactive marketing.
Watson attended DFWIMA’s 2011 Excellence in Interactive Marketing awards dinner at the Dallas Museum of Art on April 19th, to be recognized as a scholarship recipient. The scholarship program is new to DFWIMA this year. The fund was established in 2010 to support the study of interactive marketing at DFW area universities. Outstanding students were selected by faculty nomination and included recipients from Southern Methodist University, Texas Christian University, University of Texas at Arlington, University of Texas at Dallas and University of North Texas. Watson was selected by Temerlin Advertising Institute faculty as SMU’s first recipient of this prestigious award.
Watson graduates from SMU in May 2011 with a Master’s degree in Advertising-New Media. She maintained a 4.0 grade point average while working full-time at Launch to build the digital and social media planning discipline at the agency.
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Caitlin Christopher, the 2010 summer account service intern, acquitted herself quite nicely and has joined Launch as a full-time account executive. Caitlin, a recent graduate of SMU and the Temerlin Advertising Institute, joined Launch in June and became a valuable team member. Caitlin is the 5th intern to graduate the program with a job offer, joining current staffers Ashley O’Beirne and Megan Kelly, now both grizzled ad veterans.
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Launch welcomes our talented summer intern, Nicole Ido. Nicole is a recent copywriting graduate from SMU’s creative ad program (METHOD), part of the Temerlin Advertising Institute. A self-described Dallas native, button-maker and Juban (Jewish-Cuban), Nicole has been published twice in Archive Magazine and will be in an upcoming issue of CMYK Magazine. She’s also in the running for Archive Magazine’s Student of the Year. View her portfolio at nicoleido.com.
In addition to lending her skills to several of our accounts, Nicole will post her take on the real world of advertising and how it differs from what she experienced in the classroom. Check back for some refreshing perspectives.
