The 4A’s of Achieving Ad Agency Awesomeness

Launch has been a proud member of the 4A’s (American Association of Advertising Agencies) since 2003 and it “helps us most by having smart, passionate people we can consult…to provide steering and insights to help manage our agency,” says Michael Boone, Principal at Launch Agency. Through our membership with the 4A’s, Launch gained legitimacy when we were first starting out as a smaller agency. Today, after 16 years of growth, Launch uses the 4A’s differently: as a tool to run our business and understand the latest business trends.