Meet Our Summer Intern, Laurel Tauben


Please give a warm welcome to our summer graphic design intern, Laurel Tauben!  She’s a locally grown 21-year-old designer-in-training, an avid diver, conceptual thinker, and even cyborg. She loves dancing (especially couple’s dancing), and forcing her cat, Jelly, to spend time with her. Next year she’ll be a graduate of the University of North Texas’ Communication Design program and is eager to see how her life will change after graduation.  We asked her a few questions to get to know her a little better – take a look at her answers below! Q:  Werewolves or vampires? A:  Usually vampires. Werewolves are clique-y. Q:  There’s a zombie apocalypse. What do you grab? A:  My car keys. I’m going to Wal-Mart where there’s no windows, video monitoring, huge food supply, pharmacy, weapons, AND barricade materials. With a few extra people on board, you’ve got a micro-city. Q:  Favorite boy band? A:  Fall Out Boy Q:   If you could dis-invent one thing, what would it be? A:  Bras. :’( Q:  If fat, calories, cholesterol, etc. were not an issue, what two foods would you feast on? A:  French bread & cream puffs. Q:  What has been the highlight of your experience at Launch so far? A:  Endless coffee and getting to know the Launch team. Everyone’s been so sweet!  Q:  What do you hope to learn in your time at Launch? A:  To list a few, I hope to become more confident in my ability to deliver what a client needs, streamline my process to work faster, strengthen my collaboration skills, and peek into the “real world” of design.  
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2017 Launch Scholarship Awards Announced at UNT Communication Design Graduation


The 2017 Launch Scholarships were awarded at the UNT Communication Design graduation ceremony on Saturday. Based on a portfolio review, these scholarship awards of $1,000 each are given to the top portfolios for junior design and art direction majors. This year’s winners were Emma Pattison for graphic design and Kim Hanson for art direction. Both are being recognized for having achieved an outstanding body of creative work. Launch established the annual scholarship in 2007 to inspire students to creative excellence and make a positive impact on the caliber of graduates who will, in turn, positively impact our design and advertising community.  A big “congratulations” to this year’s recipients!
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Launch Featured in the 2018 Graphis Poster Annual


Work for two of our clients was recently featured in the 2018 Graphis Poster Annual, including a poster series for the 2016-2017 Dallas Winds concert season and a poster series for Chapps Burgers rebranding.  Read on to learn more about the process behind each project. Chapps Burgers Chapps Burgers is a family owned and operated business with 7 restaurants in the Dallas area and a 34-year history of making big, great-tasting hamburgers. Our goal was to create an engaging, cohesive brand using in-store posters and other elements to attract new customers and ultimately franchise investors. The simple traits that made Chapps successful became our inspiration to create a brand that embodied their strong work ethic and passion for making delicious burgers. We started with a graphic look and feel we call, “Blue Collar Cool.” Classic and industrial in tone, the design direction takes its cues from an era of vintage craftsmen.  Check out the poster series here. Dallas Winds The Dallas Winds is one of the most accomplished wind bands in the world. Our assignment was to promote their 2016–2017 season and the unique programming for each individual concert. Because each Dallas Winds performance is an original masterpiece, we wanted to capture that energy and craftsmanship in ten original works of art. From chalk and cotton to rhinestones and tissue paper, we gave visual expression to their musical expression. Then we brought it to Dallas Winds fans and soon-to-be-fans with a season brochure, posters, digital animations and more.  To view all of the winning work for Dallas Winds, click here. Since 1944, The International Journal of Visual Communication has been publishing significant and influential work of fine artists, illustrators and advertisers in the Graphis annual publication.

Launch Agency Wins at 2017 Dallas ADDY Awards


The 2017 Dallas ADDY Awards winners are in, and this year Launch Agency took home two trophies at the Dallas ADDYs event, a place where advertising professionals gather to celebrate the best creative work of the year.  The competition was stiff, and the winning work included a Bronze in the Out-of-Home Single Unit category for a Chapps Burgers poster, as well as a Silver in the Direct Mail category for a Park Place Maserati brochure.    

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	{mso-style-name: David Wilgus, Creative Director Jose Canales, Designer Ryan Carroll, Writer Diane Duncan, Writer/CD Andy Post, Photographer The award-winning poster for Chapps Burgers stemmed from a larger rebranding campaign designed to embody the brand’s commitment to hard work and making great-tasting burgers.  Part of the inspiration for the brand’s “Blue Collar Cool” tone came from vintage poster art, which is what the team drew upon for the design of the “Lift With Your Knees” poster.  We can say the poster packs an—a-hem—meaty punch.  Ellen Giles, Senior Art Director  Alex Slotkin, Writer/CD  Jason Giles, Account Director Ellen Giles, Senior Art Director Alex Slotkin, Writer/CD Jason Giles, Account Director And now we pivot from burgers to luxury cars.  Park Place Maserati challenged us to connect the luxury car brand with a high-end audience, all on a modest budget.  Using consumer analytics, we targeted a small group of potential Maserati customers in the Dallas/Fort Worth area. They are all about conspicuous consumption—they love to see and be seen—making Maserati the perfect brand for their lifestyle.  We created an oversized magazine-style mailer to show off the cars and stand out amongst a sea of junk mail. To see other outstanding Launch creative, visit our Work page.

Welcome Launch’s Latest Hires


The new year is already in full swing – projects are underway, invoices are being pulled, and we have not one, not two, but three new faces to welcome to the Launch family.

 First up is Alexa Perez, our new Project Manager.  Alexa comes to Dallas by way of San Antonio, where she was an Account Manager at Giles-Parscale, a local web design and marketing firm.  She’s a proud Bobcat (Texas State School of Journalism and Mass Communication), and “my favorite meal is breakfast. Breakfast, brunch, and brinner, please.”

IIf you were a toaster, what would you toast, and to what degree?

A blueberry frosted Poptart, and to the point right before it burns so it’s nice and gooey hot in the middle.

There’s a zombie apocalypse. What do you grab?

Hmm- well I have one of those flint & steel fire starters so that, jerky for sustenance, and of course my dog for moral support. He wouldn’t hunt or anything, he’s basically useless. See photo for proof:

Favorite boy band?

*NSYNC, of course.

If you could dis-invent one thing, what would it be?

Those tennis shoes with toes.

If fat, calories, cholesterol, etc. were not an issue, what two foods would you feast on?

Tacos with lots of salsa, and chocolate. (Can margaritas count as food?)

What has been the highlight of your experience at Launch so far?

The team! Everyone is so kind and willing to help, it’s awesome.

What do you hope to learn in your future at Launch?

I’m eager to further hone my project management and communication skills as Launch’s Project Manager. 🙂

 

Next up is Amy Woods, Account Supervisor.  A marketing professional with over 25 years of experience working at both advertising agencies and in the corporate world, Amy lives in Plano with her wonderful husband, 5 children, 3 cats…and lots of dishes.

If you were a toaster, what would you toast, and to what degree?

Toasty warm. never burnt, multi-grain bread. Sublime.

There’s a zombie apocalypse. What do you grab?

My family, running shoes, and a fearless friend with a big gun.

Favorite boy band?

Any boy band no longer performing.

If you could dis-invent one thing, what would it be?

Squatty Potty.  We received one as a gag gift for Christmas. Will give away to the lowest bidder!

If fat, calories, cholesterol, etc. were not an issue, what two foods would you feast on?

Since a martini is not technically food, I vote for hot pizza from Pie 314 or a burger from Mooyah.

What has been the highlight of your experience at Launch so far?

Working with super talented and nice folks.  Also, the office music is fantastic!

What do you hope to learn in your future at Launch?

I am always learning.

  

And last but certainly not least, meet Zach Deutsch, Account Executive.  Zach was born and raised in Houston, TX and graduated from Texas A&M in May 2012. After graduation, he moved back to Houston, where he started his career at a digital marketing firm until moving to Dallas in October and joining the Launch Team. In his free time he enjoys traveling, trying new cuisines and exploring his new home city.

If you were a toaster, what would you toast, and to what degree?

Bagels – level 3 setting

There’s a zombie apocalypse. What do you grab?

Snacks.

Favorite boy band?

Backstreet Boys

If you could dis-invent one thing, what would it be?

Those shoes with built-in roller skates

If fat, calories, cholesterol, etc. were not an issue, what two foods would you feast on?

Canes and red velvet cupcakes

What has been the highlight of your experience at Launch so far?

Getting to help with the Panamera event [for Park Place Dealerships]. It’s been a great experience to be a part of the process and see it come to fruition at the event.

What do you hope to learn in your future at Launch?

I hope to learn how to continue to be at the forefront of the marketing industry and to learn to successfully coordinate all the parts that go into great brand campaigns.

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10-year anniversary of Launch Scholarship awards announced at UNT Graduation


The 2016 Launch Scholarships were awarded at the UNT Communication Design graduation ceremony in May. This is the 10th year that Dallas advertising agency Launch has awarded $1,000 scholarships to the top junior design and art direction portfolios. This year’s winners were Anna Price for graphic design and Nicholas Begley for art direction. Associate Dean Eric Ligon said, “The Communication Design Program in the College of Visual Arts and Design has greatly appreciated the ongoing support of the Launch Agency these past ten years. The Launch Awards have provided not only significant financial support to 20 students over the years but, in the process, great encouragement that makes these young designers even hungrier to achieve success.” Launch Scholarship winners Anna Price and Nic Begley
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Launch Participates in SMU EMBA Entrepreneur Coaching


We were honored to once again work with John Terry’s Southern Methodist University Executive MBA Entrepreneur class to help his students refine their marketing plans and business concepts. The day began with a marketing lecture on launching brands from Launch principals Diane Duncan and David Wilgus, followed by breakout sessions with SMU student teams. Each team was paired with a coach from Launch Agency who had 20 minutes to review their idea and provide feedback. Launch coaches included Launch Principal Michael Boone, Digital Director Alexandra Watson, Account Director Jason Giles, and Associate Creative Director Alex Slotkin. “Every year students tell me the one-on-one concept feedback is one of their favorite parts of the course,” said John. “There’s nothing more valuable than having professionals who live and breathe brand launches sit with our students and talk through their ideas to help guide them to success.” Started in 1976, The SMU Cox Executive MBA Program was recently ranked #3 in the world by Bloomberg Businessweek. The program combines global study, centers of excellence, and high-quality faculty to provide a collaborative experience that meets the needs of executives.
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Baylor Scott & White Health, Launch Agency receive national recognition for Cancer Awareness campaign


Widely considered the nation’s most elite advertising competition of its kind, the Cancer Awareness Advertising (CAA) Awards is dedicated solely to the promotion of cancer products and services. Entries are judged by a panel of design and healthcare marketing professionals with decades of combined experience in creativity, layout/design, typography, production, quality, and overall effectiveness. We were awarded a coveted Silver certificate in the Healthcare System Group, Total Advertising Campaigns, for the 2015 Oncology Campaign, “Fighters Wanted,” featuring actual patients, on behalf of Baylor Scott & White Health. “We know patient empowerment is a critical element in the successful prevention, detection, and treatment of cancer,” said Taryn Pemberton, director of Service Line Marketing at Baylor Scott & White Health. “Our goal was to capture the inner strength of these survivors and share it with the outside world,” added Launch Agency principal Diane Seimetz. “Less fear, more action, lives saved.” The award-winning integrated campaign comprised print, magazine, out-of-home, and web banners, as well as terrestrial radio and Pandora streaming digital spots.

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Launch Agency Goes for the Gold at 2016 ADDY Awards


This year, Launch Agency picked up nine trophies at the 2016 ADDY Awards, the annual event where advertising industry professionals gather to recognize and celebrate the best creative work of the season. The winning work included campaigns for Park Place Dealerships, a luxury automotive group; Daymark Living, a unique community for adults with special needs; Dallas Winds; the Town of Addison; and Baylor Scott & White Health, the largest not-for-profit healthcare system in Texas. Among the wins, the Texas Rangers Triple Play invitation for Park Place captured gold in the Sales & Marketing category. A companion poster series also won gold in the Out-of-Home & Ambient Media category. Launch also went on to take home six awards in the 10th District ADDY Awards, which are made up all AAF member agencies from Oklahoma, Texas, Arkansas, and Louisiana.  Winning work included the Texas Rangers Triple Play invitation and poster series, the Addison Sweet Spot campaign, and the Daymark Living print ad. Check out our award-winning work here.
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Launch Scholarships Awarded at 2015 UNT Graduation


The 2015 Launch Scholarships were recently awarded at the University of North Texas Communication Design graduation ceremony. Students, family, faculty and friends attended the event in the gallery at the College of Visual Art and Design where Launch awarded $1,000 scholarships to the top junior design and art direction portfolios. This year’s winners were Bret Hawkins for graphic design and Kelsey Bauer for art direction. Congratulations to Bret and Kelsey!
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